Insight Global is hiring: Marketing Manager- Audience Development in Plano
Insight Global, Plano, TX, United States
Responsibilities
Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
Investigate new audience opportunities by analyzing customer behavior and engagement.
Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
Identify improvements for audience structure, reusability, and scalability across CRM programs.
Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.
Qualifications and Skills
7+ years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
Working knowledge of SQL, especially querying large datasets.
Experience with CRM or CDP platforms.
Ability to navigate data tables and customer datasets to define and validate audiences.
Strong attention to detail, managing complex audience structures and naming conventions.
Excellent communication skills to gather requirements and translate them into technical audience logic.
Experience in supporting lifecycle marketing, personalization, or targeted communications.
Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.
Experience with Snowflake, Treasure Data (CDP), and Braze (CRM).
Employer Commitment
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR at HR@insightglobal.com.
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Build and maintain marketing audience segments based on CRM Strategy and Media requirements.
Translate marketing use cases into clear audience definitions, ensuring consistent naming and taxonomy.
Partner with CRM, Media, and Data Analytics teams to validate audience logic and campaign objectives.
Work closely with Data Analytics to understand data sources and limitations, using SQL and other tools for data exploration.
Investigate new audience opportunities by analyzing customer behavior and engagement.
Activate and manage audiences within CRM platforms, ensuring QA and testing before campaign launches.
Identify improvements for audience structure, reusability, and scalability across CRM programs.
Maintain clear documentation of audience logic and requirements, supporting ongoing governance.
Assist in troubleshooting audience-related issues and collaborate with stakeholders for efficient resolution.
Qualifications and Skills
7+ years of experience in data analytics, with 3-5 years in CRM operations, audience management, or a related field.
Working knowledge of SQL, especially querying large datasets.
Experience with CRM or CDP platforms.
Ability to navigate data tables and customer datasets to define and validate audiences.
Strong attention to detail, managing complex audience structures and naming conventions.
Excellent communication skills to gather requirements and translate them into technical audience logic.
Experience in supporting lifecycle marketing, personalization, or targeted communications.
Curious and analytical mindset, comfortable working in a fast-paced, evolving environment.
Experience with Snowflake, Treasure Data (CDP), and Braze (CRM).
Employer Commitment
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR at HR@insightglobal.com.
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