Web Experience Manager Job at Medium in New York
Medium, New York, NY, United States
We’re seeking a strategic and hands‑on Web Experience Manager to own and optimize our website experience end‑to‑end. Reporting to the Director of Digital Marketing & Website, this role is critical in driving organic traffic, increasing engagement and conversions, and ensuring our web presence aligns with the needs of today’s regulated financial services firms.
You’ll lead efforts across SEO (including AI‑powered search), UX design, website creative, analytics, CRO, and performance reporting—translating data into actionable insights and continually improving how users engage with the Comply brand online.
Key Responsibilities
Website Experience & Strategy:
Lead the day‑to‑day management, maintenance, and optimization of Comply's WordPress website
Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience
Own website A/B testing and personalization initiatives to improve engagement and conversions (demo requests, downloads, Qualified engagement, etc.)
SEO & Generative Engine Optimization (GEO):
Own and evolve the SEO strategy using tools like SEMrush and Google Search Console
Implement best practices across on‑page SEO, structured data, and internal linking
Partner with the content team to optimize site content for AI‑driven search engines and generative platforms (GEO)
CRO & Lead Conversion:
Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities
Run and report on A/B tests for site structure, CTAs, forms, and landing pages
Collaborate with sales and demand gen teams to align site experience with funnel goals
Analytics & Reporting:
Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot
Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more
Use data to recommend and implement ongoing optimizations
Requirements
Must‑Have Skills & Experience:
4–6 years of experience in a web‑focused marketing role
Hands‑on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush
Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO)
Demonstrated ability to manage website projects and implement UX/UI improvements
Experience with conversion rate optimization and tools like Qualified or similar
Bonus Experience:
Familiarity with tools like 6Sense , HockeyStack , Hotjar , or Crazy Egg
Experience optimizing for B2B SaaS or compliance/regtech brands
Basic knowledge of HTML/CSS, WordPress plugins, and third‑party integrations
Who You Are
Analytical and data‑driven with a creative edge
Curious about AI and the future of search and digital experience
Collaborative, cross‑functional, and comfortable managing multiple stakeholders
Highly organized with strong project management skills
Always seeking ways to improve, optimize, and elevate the digital experience
Salary range: $85,000 - $115,000 per year. Total compensation: $93,500 - $126,500 (US).
Comply is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Applicants must be authorized to work for any employer in the United States. Currently, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
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You’ll lead efforts across SEO (including AI‑powered search), UX design, website creative, analytics, CRO, and performance reporting—translating data into actionable insights and continually improving how users engage with the Comply brand online.
Key Responsibilities
Website Experience & Strategy:
Lead the day‑to‑day management, maintenance, and optimization of Comply's WordPress website
Partner with internal and external stakeholders to improve UX and visual design, ensuring a seamless and modern user experience
Own website A/B testing and personalization initiatives to improve engagement and conversions (demo requests, downloads, Qualified engagement, etc.)
SEO & Generative Engine Optimization (GEO):
Own and evolve the SEO strategy using tools like SEMrush and Google Search Console
Implement best practices across on‑page SEO, structured data, and internal linking
Partner with the content team to optimize site content for AI‑driven search engines and generative platforms (GEO)
CRO & Lead Conversion:
Use tools like Qualified, HubSpot, and Salesforce to track conversion behavior and identify improvement opportunities
Run and report on A/B tests for site structure, CTAs, forms, and landing pages
Collaborate with sales and demand gen teams to align site experience with funnel goals
Analytics & Reporting:
Create dashboards and regular performance reports using GA4, Looker Studio, and HubSpot
Track and analyze KPIs like traffic, bounce rate, conversion rate, demo requests, time on page, and more
Use data to recommend and implement ongoing optimizations
Requirements
Must‑Have Skills & Experience:
4–6 years of experience in a web‑focused marketing role
Hands‑on expertise with WordPress, HubSpot, GA4, Google Search Console, Looker Studio, Salesforce, and SEMrush
Strong understanding of SEO, technical SEO, and evolving best practices for AI search (e.g., GEO)
Demonstrated ability to manage website projects and implement UX/UI improvements
Experience with conversion rate optimization and tools like Qualified or similar
Bonus Experience:
Familiarity with tools like 6Sense , HockeyStack , Hotjar , or Crazy Egg
Experience optimizing for B2B SaaS or compliance/regtech brands
Basic knowledge of HTML/CSS, WordPress plugins, and third‑party integrations
Who You Are
Analytical and data‑driven with a creative edge
Curious about AI and the future of search and digital experience
Collaborative, cross‑functional, and comfortable managing multiple stakeholders
Highly organized with strong project management skills
Always seeking ways to improve, optimize, and elevate the digital experience
Salary range: $85,000 - $115,000 per year. Total compensation: $93,500 - $126,500 (US).
Comply is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Applicants must be authorized to work for any employer in the United States. Currently, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
#J-18808-Ljbffr