Manager, Retail Visual Merchandising, Footwear FTL
Foot Locker, Inc., New York, NY, United States
Overview
The Manager, Retail Visual Merchandising, Footwear, plays a critical role in shaping the in‑store footwear experience across Foot Locker’s North America fleet. This role is responsible for developing and delivering compelling visual merchandising strategies that bring product stories to life, elevate brand standards, and drive commercial performance. Acting as a key partner to cross‑functional teams, this manager translates seasonal priorities, product moments, and marketing initiatives into clear, executable in‑store directives that store teams can confidently implement at scale.
With a strong balance of creativity, operational discipline, and collaboration, the role ensures visual merchandising execution is consistent, impactful, and aligned with both brand vision and business objectives.
Responsibilities
Core VM Gameplan
Winning Looks Like: Clear and concise directives that elevate product presentation and can be easily executed by field teams.
Partners closely with stakeholders to develop merchandising briefs designed to amplify key commercial seasons and product moments.
Develop and build VM directives in accordance with the marketing cadence, product priorities, and relevant merchandising standards/fixtures.
Inform and influence fixture and signage requirements which amplify storytelling, drive sell‑through, and contribute to the overall look and feel of our stores.
Support stakeholders to deliver Capital and NON Capital Store Plan activity (incl. store openings, closings, and remodels) and other events/projects (e.g., ASW and local marketing programs).
Bespoke Merchandising & Storytelling
Winning Looks Like: Clear and concise directives that amplify key product moments and can be easily executable by store teams.
Partners closely with stakeholders to build creative merchandising solutions (VM briefs) which drive energy and liquidation.
Develop and build VM directives (VMDs) in accordance with the marketing cadence, product priorities, and relevant merchandising standards/fixtures.
Partners cross‑functionally to develop vendor‑supported campaigns which integrate seamlessly and elevate the core in‑store experience.
Inform and influence fixture and graphic requirements to amplify storytelling.
VM Innovation & Standards
Winning Looks Like: Continuous improvement of visual merchandising principles and capabilities.
Devise new merchandising tests to meet evolving customer expectations and divisional priorities.
Continuously improve existing tools and resources for stakeholders and collaborators.
Develop and maintain the VM standards playbook with a focus on UX.
Distill feedback and opportunities into action which moves the discipline forward.
Collaboration, Process and Workflow
Winning Looks Like: All stakeholders working in alignment (informed and organized) to deliver optimal outcomes that deliver on schedule.
Oversee in‑store print and/or digital and fixture requirements for in‑store campaigns and initiatives, including distribution lists, specifications and/or dimensions, order quantities, budget forecast, etc.
Develop and drive cross‑functional processes that create efficiency and end‑to‑end alignment.
Ensure seamless and timely flow of VM directions and information across the organization.
Translate stakeholder priorities to achieve storytelling and sell‑through targets.
Systematically accomplish several projects and priorities simultaneously.
Support new initiatives that meet the evolving needs of the brand.
Qualifications
Relevant Bachelor’s degree is preferred.
Deep understanding of visual merchandising and retail is required.
>5 years of related experience is required.
Demonstrated experience with design tools including Adobe Suite (Illustrator, Photoshop, InDesign, Adobe Acrobat etc.) and 3D rendering software (Sketchup) is required.
Proficiency using Microsoft Office 365 suite (Outlook, Word, PowerPoint, Excel, and Teams) is required.
Familiarity using Apple Mac PC is desirable.
Design experience and/or knowledge of print production is preferred.
Basic understanding of photography is preferred.
Availability to travel minimum 25% time per month is required.
Ability to lift 30-40lbs is required.
Benefits
The annual base salary range is $85000 - $115000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
#J-18808-Ljbffr
The Manager, Retail Visual Merchandising, Footwear, plays a critical role in shaping the in‑store footwear experience across Foot Locker’s North America fleet. This role is responsible for developing and delivering compelling visual merchandising strategies that bring product stories to life, elevate brand standards, and drive commercial performance. Acting as a key partner to cross‑functional teams, this manager translates seasonal priorities, product moments, and marketing initiatives into clear, executable in‑store directives that store teams can confidently implement at scale.
With a strong balance of creativity, operational discipline, and collaboration, the role ensures visual merchandising execution is consistent, impactful, and aligned with both brand vision and business objectives.
Responsibilities
Core VM Gameplan
Winning Looks Like: Clear and concise directives that elevate product presentation and can be easily executed by field teams.
Partners closely with stakeholders to develop merchandising briefs designed to amplify key commercial seasons and product moments.
Develop and build VM directives in accordance with the marketing cadence, product priorities, and relevant merchandising standards/fixtures.
Inform and influence fixture and signage requirements which amplify storytelling, drive sell‑through, and contribute to the overall look and feel of our stores.
Support stakeholders to deliver Capital and NON Capital Store Plan activity (incl. store openings, closings, and remodels) and other events/projects (e.g., ASW and local marketing programs).
Bespoke Merchandising & Storytelling
Winning Looks Like: Clear and concise directives that amplify key product moments and can be easily executable by store teams.
Partners closely with stakeholders to build creative merchandising solutions (VM briefs) which drive energy and liquidation.
Develop and build VM directives (VMDs) in accordance with the marketing cadence, product priorities, and relevant merchandising standards/fixtures.
Partners cross‑functionally to develop vendor‑supported campaigns which integrate seamlessly and elevate the core in‑store experience.
Inform and influence fixture and graphic requirements to amplify storytelling.
VM Innovation & Standards
Winning Looks Like: Continuous improvement of visual merchandising principles and capabilities.
Devise new merchandising tests to meet evolving customer expectations and divisional priorities.
Continuously improve existing tools and resources for stakeholders and collaborators.
Develop and maintain the VM standards playbook with a focus on UX.
Distill feedback and opportunities into action which moves the discipline forward.
Collaboration, Process and Workflow
Winning Looks Like: All stakeholders working in alignment (informed and organized) to deliver optimal outcomes that deliver on schedule.
Oversee in‑store print and/or digital and fixture requirements for in‑store campaigns and initiatives, including distribution lists, specifications and/or dimensions, order quantities, budget forecast, etc.
Develop and drive cross‑functional processes that create efficiency and end‑to‑end alignment.
Ensure seamless and timely flow of VM directions and information across the organization.
Translate stakeholder priorities to achieve storytelling and sell‑through targets.
Systematically accomplish several projects and priorities simultaneously.
Support new initiatives that meet the evolving needs of the brand.
Qualifications
Relevant Bachelor’s degree is preferred.
Deep understanding of visual merchandising and retail is required.
>5 years of related experience is required.
Demonstrated experience with design tools including Adobe Suite (Illustrator, Photoshop, InDesign, Adobe Acrobat etc.) and 3D rendering software (Sketchup) is required.
Proficiency using Microsoft Office 365 suite (Outlook, Word, PowerPoint, Excel, and Teams) is required.
Familiarity using Apple Mac PC is desirable.
Design experience and/or knowledge of print production is preferred.
Basic understanding of photography is preferred.
Availability to travel minimum 25% time per month is required.
Ability to lift 30-40lbs is required.
Benefits
The annual base salary range is $85000 - $115000 / year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
#J-18808-Ljbffr