AI Marketing Technology Lead
Avenue Z Company, Orlando, FL, United States
At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth.
When you join Avenue Z, you become part of a team that doesn’t just adapt to change but leads it, guiding some of the world’s most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.
The
AI Marketing Technology Lead
sits at the intersection of
marketing, data, and AI engineering .
You will own key parts of our martech and analytics stack, ensure data quality and visibility across channels, and
design, build, and iterate on AI-powered workflows and internal tools
that help Avenue Z teams work faster and smarter.
This is a hands‑on builder role: you will scope problems with stakeholders, define requirements, and personally ship automations, agents, and analytics capabilities that support marketing and revenue outcomes.
Primary Responsibilities
Product Discovery & Requirements
Partner with PR, SEO/AIO, content, paid media, strategy, and analytics teams to understand data needs, bottlenecks, and manual workflows.
Translate business questions into clear technical requirements for data models, dashboards, and AI/automation solutions.
Maintain a prioritized backlog of AI and analytics opportunities tied to measurable business impact.
Data, Analytics & Tracking
Own implementation and governance for
Google Tag Manager (GTM)
and
GA4 , ensuring accurate event tracking, conversions, and attribution.
Design and maintain
dashboards and reports
that give teams visibility into performance (pipeline, conversion, efficiency, and quality metrics).
Define and enforce standards for
UTM tagging, source tracking, and data hygiene
across key systems (e.g., Salesforce, HubSpot).
Partner with analytics and finance to ensure data consistency and reliable decision‑making across tools.
AI Workflows & Automation
Design and build
agentic AI workflows and internal tools
using platforms such as
n8n, Zapier, OpenClaw, Glean, Make, Lovable, and Replit .
Implement AI‑assisted workflows for research, QA, reporting, content support, and operational checks—focusing on speed, reliability, and clear outputs.
Prototype quickly, test with real users, and move successful builds into stable, monitored production use.
Define prompts, logic, approvals, error handling, and notifications so systems are robust and trustworthy.
Document workflows in visual tools and enable team members on process improvements.
Martech Stack & Integrations
Evaluate, recommend, and integrate tools across the martech and analytics stack to improve data visibility and operational efficiency.
Collaborate with IT, sales ops, and vendors to manage
integrations, APIs, and data syncs
between platforms.
Document architecture, data flows, and standard operating procedures so systems are understandable and maintainable.
Interview stakeholders and capture product and project requirements.
Lead marketing process mapping exercises with department leads.
Translate complex technical and analytical concepts into clear, actionable guidance for non‑technical stakeholders.
Train teams on new dashboards, tools, and workflows to drive adoption and consistent usage.
Collect feedback from end users and iterate on solutions to improve usability, reliability, and impact.
Qualifications
Required
3–5+ years in
product, marketing technology, analytics, automation, or similar builder roles
supporting marketing or growth teams.
Hands‑on experience with
workflow automation and AI tools
(e.g., n8n, Zapier, OpenClaw, Glean, Make, Lovable, Replit).
Strong proficiency with
GA4 and GTM : event design, implementation, testing, and attribution reporting.
Experience working with
CRM and marketing technology platforms
(e.g., Salesforce, HubSpot) with a focus on data quality, reporting, and integrations (not campaign execution).
Solid understanding of digital marketing channels and how they generate and move data (paid media, SEO, content, social, etc.).
Comfortable working in fast‑moving, ambiguous environments and shipping iteratively.
Strong analytical skills and ability to interpret data to drive decisions.
Excellent communication skills with the ability to bridge technical and non‑technical teams.
Preferred
Experience with BI and visualization tools such as Looker Studio, Tableau, or Power BI.
Working knowledge of
SQL
for querying marketing and CRM data.
Familiarity with additional martech/automation platforms (e.g., Marketo, Pardot, Klaviyo, or ABM tools like Demandbase or 6sense).
Relevant certifications (e.g., Google Analytics, Salesforce, HubSpot, or AI/automation‑related credentials).
Bachelor’s degree in Marketing, Information Systems, Computer Science, Business, or a related field (or equivalent experience).
BENEFITS
Comprehensive medical, dental, and vision plans
401(k) plan with employer match
Unlimited paid time off policy to support work‑life balance
Professional development opportunities and e‑learning budget
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When you join Avenue Z, you become part of a team that doesn’t just adapt to change but leads it, guiding some of the world’s most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.
The
AI Marketing Technology Lead
sits at the intersection of
marketing, data, and AI engineering .
You will own key parts of our martech and analytics stack, ensure data quality and visibility across channels, and
design, build, and iterate on AI-powered workflows and internal tools
that help Avenue Z teams work faster and smarter.
This is a hands‑on builder role: you will scope problems with stakeholders, define requirements, and personally ship automations, agents, and analytics capabilities that support marketing and revenue outcomes.
Primary Responsibilities
Product Discovery & Requirements
Partner with PR, SEO/AIO, content, paid media, strategy, and analytics teams to understand data needs, bottlenecks, and manual workflows.
Translate business questions into clear technical requirements for data models, dashboards, and AI/automation solutions.
Maintain a prioritized backlog of AI and analytics opportunities tied to measurable business impact.
Data, Analytics & Tracking
Own implementation and governance for
Google Tag Manager (GTM)
and
GA4 , ensuring accurate event tracking, conversions, and attribution.
Design and maintain
dashboards and reports
that give teams visibility into performance (pipeline, conversion, efficiency, and quality metrics).
Define and enforce standards for
UTM tagging, source tracking, and data hygiene
across key systems (e.g., Salesforce, HubSpot).
Partner with analytics and finance to ensure data consistency and reliable decision‑making across tools.
AI Workflows & Automation
Design and build
agentic AI workflows and internal tools
using platforms such as
n8n, Zapier, OpenClaw, Glean, Make, Lovable, and Replit .
Implement AI‑assisted workflows for research, QA, reporting, content support, and operational checks—focusing on speed, reliability, and clear outputs.
Prototype quickly, test with real users, and move successful builds into stable, monitored production use.
Define prompts, logic, approvals, error handling, and notifications so systems are robust and trustworthy.
Document workflows in visual tools and enable team members on process improvements.
Martech Stack & Integrations
Evaluate, recommend, and integrate tools across the martech and analytics stack to improve data visibility and operational efficiency.
Collaborate with IT, sales ops, and vendors to manage
integrations, APIs, and data syncs
between platforms.
Document architecture, data flows, and standard operating procedures so systems are understandable and maintainable.
Interview stakeholders and capture product and project requirements.
Lead marketing process mapping exercises with department leads.
Translate complex technical and analytical concepts into clear, actionable guidance for non‑technical stakeholders.
Train teams on new dashboards, tools, and workflows to drive adoption and consistent usage.
Collect feedback from end users and iterate on solutions to improve usability, reliability, and impact.
Qualifications
Required
3–5+ years in
product, marketing technology, analytics, automation, or similar builder roles
supporting marketing or growth teams.
Hands‑on experience with
workflow automation and AI tools
(e.g., n8n, Zapier, OpenClaw, Glean, Make, Lovable, Replit).
Strong proficiency with
GA4 and GTM : event design, implementation, testing, and attribution reporting.
Experience working with
CRM and marketing technology platforms
(e.g., Salesforce, HubSpot) with a focus on data quality, reporting, and integrations (not campaign execution).
Solid understanding of digital marketing channels and how they generate and move data (paid media, SEO, content, social, etc.).
Comfortable working in fast‑moving, ambiguous environments and shipping iteratively.
Strong analytical skills and ability to interpret data to drive decisions.
Excellent communication skills with the ability to bridge technical and non‑technical teams.
Preferred
Experience with BI and visualization tools such as Looker Studio, Tableau, or Power BI.
Working knowledge of
SQL
for querying marketing and CRM data.
Familiarity with additional martech/automation platforms (e.g., Marketo, Pardot, Klaviyo, or ABM tools like Demandbase or 6sense).
Relevant certifications (e.g., Google Analytics, Salesforce, HubSpot, or AI/automation‑related credentials).
Bachelor’s degree in Marketing, Information Systems, Computer Science, Business, or a related field (or equivalent experience).
BENEFITS
Comprehensive medical, dental, and vision plans
401(k) plan with employer match
Unlimited paid time off policy to support work‑life balance
Professional development opportunities and e‑learning budget
#J-18808-Ljbffr