Product Marketing Manager, Electrophysiology
Abbott Laboratories, Austin, TX, United States
Product Marketing Manager, Electrophysiology
In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.
The Opportunity
Abbott is seeking a passionate, experienced, and strategic medical device expert to join our Downstream Electrophysiology Marketing team as a Product Marketing Manager focusing on the U.S. Market. This role will serve as a go-to resource for the US EP sales team and requires flawless preparation of product launches, continuation marketing campaigns, developing and tracking key metrics, and strong collaboration across all functional areas of the organization, including upstream, R&D, finance, and operations.
This position will work at our Austin, Texas office.
What You’ll Do
Help achieve revenue, profit, and margin targets for the EP franchise in the United States.
Create launch messaging, targeting, pricing, promotion, and translations for Go‑To‑Market business plans for the US.
Serve as key finance liaison with focus on sales forecasts, plan numbers, and quantity purchase program strategy and execution.
Engage with KOLs and top accounts to drive preference toward Abbott EP products.
Facilitate product lifecycle management of US products and updates as needed.
Create local launch reporting including metrics and target goal achievement.
Maintain problem solving and collaborative relationships with Marketing and Sales leadership measured by 360 feedback and observation from Director of US EP Marketing.
Support IDN‑GPO acceptance and approval strategies, contract analysis, and positioning strategies.
Explore and implement additional solutions to help drive strategic focus for EP team.
Partner with third parties to align with business needs and elevate EP offerings and position Abbott EP as the primary solution for EP needs.
Conduct product overviews for physicians and regional sales teams.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Perform other related duties and responsibilities, on occasion, as assigned.
Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Education and Experience, You’ll Bring
Required Qualifications
Bachelor’s degree.
Minimum 5+ years’ experience working in healthcare, life sciences, or technology‑based products.
Experience working with complex product portfolios in the medical device industry, including strategic product planning and commercial execution.
Experience with leadership, mapping task interdependencies, prioritizing tasks, developing and monitoring budgets, and forecasting major milestones.
Experience in a broader enterprise/cross‑division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast‑paced, changing environment, leveraging and engaging others to accomplish projects.
Strong verbal and written communication skills with ability to effectively communicate at multiple levels in the organization.
Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
Positive attitude, strong leadership, deep understanding of market and customer needs, strategic presentation skills, analytical and computer skills, financial modeling knowledge, strong work ethic, self‑motivation, and resourcefulness.
Ability to travel up to 15%, including internationally.
Preferred Qualifications
3+ years of marketing experience.
Prior mapping and/or sales experience.
MBA.
The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
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In Abbott’s Electrophysiology (EP) business, we’re advancing the treatment of heart disease through breakthrough medical technologies in atrial fibrillation, allowing people to restore their health and get on with their lives.
The Opportunity
Abbott is seeking a passionate, experienced, and strategic medical device expert to join our Downstream Electrophysiology Marketing team as a Product Marketing Manager focusing on the U.S. Market. This role will serve as a go-to resource for the US EP sales team and requires flawless preparation of product launches, continuation marketing campaigns, developing and tracking key metrics, and strong collaboration across all functional areas of the organization, including upstream, R&D, finance, and operations.
This position will work at our Austin, Texas office.
What You’ll Do
Help achieve revenue, profit, and margin targets for the EP franchise in the United States.
Create launch messaging, targeting, pricing, promotion, and translations for Go‑To‑Market business plans for the US.
Serve as key finance liaison with focus on sales forecasts, plan numbers, and quantity purchase program strategy and execution.
Engage with KOLs and top accounts to drive preference toward Abbott EP products.
Facilitate product lifecycle management of US products and updates as needed.
Create local launch reporting including metrics and target goal achievement.
Maintain problem solving and collaborative relationships with Marketing and Sales leadership measured by 360 feedback and observation from Director of US EP Marketing.
Support IDN‑GPO acceptance and approval strategies, contract analysis, and positioning strategies.
Explore and implement additional solutions to help drive strategic focus for EP team.
Partner with third parties to align with business needs and elevate EP offerings and position Abbott EP as the primary solution for EP needs.
Conduct product overviews for physicians and regional sales teams.
Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
Perform other related duties and responsibilities, on occasion, as assigned.
Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Education and Experience, You’ll Bring
Required Qualifications
Bachelor’s degree.
Minimum 5+ years’ experience working in healthcare, life sciences, or technology‑based products.
Experience working with complex product portfolios in the medical device industry, including strategic product planning and commercial execution.
Experience with leadership, mapping task interdependencies, prioritizing tasks, developing and monitoring budgets, and forecasting major milestones.
Experience in a broader enterprise/cross‑division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work within a team and as an individual contributor in a fast‑paced, changing environment, leveraging and engaging others to accomplish projects.
Strong verbal and written communication skills with ability to effectively communicate at multiple levels in the organization.
Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
Positive attitude, strong leadership, deep understanding of market and customer needs, strategic presentation skills, analytical and computer skills, financial modeling knowledge, strong work ethic, self‑motivation, and resourcefulness.
Ability to travel up to 15%, including internationally.
Preferred Qualifications
3+ years of marketing experience.
Prior mapping and/or sales experience.
MBA.
The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
#J-18808-Ljbffr