Manager, Marketing
Southwire Company, LLC, Carrollton, GA, United States
A leader in technology and innovation, Southwire Company, LLC is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools andjobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner.We are proud to offer competitive compensation, employee benefits, tuitionreimbursement andunlimited growth opportunities. Ourmore thanseven decades of progressive growth can be attributed to our determination to developinginnovative systems and solutions, exercising environmental stewardshipand enhancing the well-being ofthe communitiesin which we work and live.How will you power what'spossible?
Location: Remote
Job Summary
Manages a team that designs and develops comprehensive marketing programs tailored to various service offerings to enhance brand visibility and customer engagement. Coordinates the implementation, monitoring, and evaluation of marketing plans to ensure alignment with business objectives and market demands. Collaborates with cross-functional teams to refine strategies and ensure the effectiveness of marketing initiatives in achieving desired outcomes.
Key Responsibilities
Manages the marketing team by setting clear goals, assigning tasks, and providing necessary guidance and oversight to ensure team success.
Coordinates and prioritizes marketing strategies to ensure the execution of departmental goals aligns with overall business plans, making adjustments as necessary.
Develops and implements marketing campaigns, including digital, print, and event-based strategies to increase the brandas presence within the electrical industry.
Establishes measurable goals for marketing performance and conducts evaluations to ensure the effective allocation of resources, overseeing budgets and timelines.
Works with cross-functional teams to ensure the integration of marketing strategies across sales, product development, and other departments, promoting effective communication and coordination.
Advises senior leadership on marketing trends, industry best practices, and key insights that influence long-term marketing strategies and business objectives.
Develops external relationships with key stakeholders, vendors, and external agencies to ensure the brandas marketing initiatives are impactful and meet company standards.
Evaluates the performance of marketing initiatives and provides recommendations for improvement based on analysis of market data and campaign results.
Mentors and coaches marketing team members, providing support, feedback, and professional development opportunities to ensure high team performance and growth.
Performs other duties as assigned
Complies with all policies and standards
Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals.
Required Education & Experience
Minimum Education Level: Bachelor's Degree
Years of Experience: 5-7 Years
Preferred Education & Experience
Years of Experience: 8-11 Years
Spans of Control
Does this role Manage Southwire Team Members: Yes Number of Direct Reports:
1-2
Travel
Travel: None
Physical Requirements
Moving: 5% Standing: 90% Sitting: 5%
Working Conditions
Office
Equipment
Computer/Keyboard
Competencies
Attracts Top Talent
Drives Results
Courage
Decision Quality
Financial Acumen
Communicates Effectively
Skills
Public Relations
Marketing Budgets
Lead Generation
Process Improvement
Brand Awareness
Market Research
Branding
Strategic Marketing
Content Strategy
Email Marketing
Benefits We Offer:
401k with Matching
Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time Off & Paid Holidays
Long & Short-Term Disability
Supplemental Insurance Plans
Employee Assistance Program
Employee Referral Program
Tuition Reimbursement Programs
Advancement & Professional Growth opportunities
Parental Leave
& More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Location: Remote
Job Summary
Manages a team that designs and develops comprehensive marketing programs tailored to various service offerings to enhance brand visibility and customer engagement. Coordinates the implementation, monitoring, and evaluation of marketing plans to ensure alignment with business objectives and market demands. Collaborates with cross-functional teams to refine strategies and ensure the effectiveness of marketing initiatives in achieving desired outcomes.
Key Responsibilities
Manages the marketing team by setting clear goals, assigning tasks, and providing necessary guidance and oversight to ensure team success.
Coordinates and prioritizes marketing strategies to ensure the execution of departmental goals aligns with overall business plans, making adjustments as necessary.
Develops and implements marketing campaigns, including digital, print, and event-based strategies to increase the brandas presence within the electrical industry.
Establishes measurable goals for marketing performance and conducts evaluations to ensure the effective allocation of resources, overseeing budgets and timelines.
Works with cross-functional teams to ensure the integration of marketing strategies across sales, product development, and other departments, promoting effective communication and coordination.
Advises senior leadership on marketing trends, industry best practices, and key insights that influence long-term marketing strategies and business objectives.
Develops external relationships with key stakeholders, vendors, and external agencies to ensure the brandas marketing initiatives are impactful and meet company standards.
Evaluates the performance of marketing initiatives and provides recommendations for improvement based on analysis of market data and campaign results.
Mentors and coaches marketing team members, providing support, feedback, and professional development opportunities to ensure high team performance and growth.
Performs other duties as assigned
Complies with all policies and standards
Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals.
Required Education & Experience
Minimum Education Level: Bachelor's Degree
Years of Experience: 5-7 Years
Preferred Education & Experience
Years of Experience: 8-11 Years
Spans of Control
Does this role Manage Southwire Team Members: Yes Number of Direct Reports:
1-2
Travel
Travel: None
Physical Requirements
Moving: 5% Standing: 90% Sitting: 5%
Working Conditions
Office
Equipment
Computer/Keyboard
Competencies
Attracts Top Talent
Drives Results
Courage
Decision Quality
Financial Acumen
Communicates Effectively
Skills
Public Relations
Marketing Budgets
Lead Generation
Process Improvement
Brand Awareness
Market Research
Branding
Strategic Marketing
Content Strategy
Email Marketing
Benefits We Offer:
401k with Matching
Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time Off & Paid Holidays
Long & Short-Term Disability
Supplemental Insurance Plans
Employee Assistance Program
Employee Referral Program
Tuition Reimbursement Programs
Advancement & Professional Growth opportunities
Parental Leave
& More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.