Digital Marketing Specialist
Arensia Exploratory Medicine, Phoenix, AZ, United States
Arensia Exploratory Medicine is seeking an experienced Digital Marketing Specialist to support our clinical trial and patient recruitment initiatives. This role is ideal for someone with a strong background in SEO, Meta advertising, and Google Ads, particularly within healthcare, clinical research, or patient engagement campaigns.
Key Responsibilities
Optimize website content and structure to improve SEO performance and organic visibility
Conduct keyword research tailored to clinical trials and patient recruitment
Plan, launch, and optimize paid advertising campaigns across:
Meta platforms (Facebook & Instagram Ads)
Google Ads (Search, Display, and Remarketing)
Develop and manage engaging social media content to support recruitment and brand awareness
Monitor, analyze, and report on campaign performance (CTR, CPC, conversions, enrollments)
Ensure ad messaging aligns with regulatory, ethical, and healthcare communication standards
Collaborate with internal clinical and operations teams to support study enrollment goals
Stay current on digital marketing trends, platform updates, and healthcare advertising best practices
Qualifications
Proven experience in SEO optimization and paid digital advertising
Hands‑on experience with Meta Business Manager / Ads Manager and Google Ads
Strong understanding of analytics and tracking tools (Google Analytics, Meta Insights, conversion tracking)
Experience supporting clinical trials, patient recruitment, healthcare, or life sciences marketing is strongly preferred
Excellent writing and communication skills with attention to compliance and accuracy
Ability to work independently, manage multiple campaigns, and meet deadlines
Why Arensia?
Arensia Exploratory Medicine is dedicated to advancing medical research through innovative clinical studies. This role offers the opportunity to make a meaningful impact by helping connect patients with clinical trials that move science forward.
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Key Responsibilities
Optimize website content and structure to improve SEO performance and organic visibility
Conduct keyword research tailored to clinical trials and patient recruitment
Plan, launch, and optimize paid advertising campaigns across:
Meta platforms (Facebook & Instagram Ads)
Google Ads (Search, Display, and Remarketing)
Develop and manage engaging social media content to support recruitment and brand awareness
Monitor, analyze, and report on campaign performance (CTR, CPC, conversions, enrollments)
Ensure ad messaging aligns with regulatory, ethical, and healthcare communication standards
Collaborate with internal clinical and operations teams to support study enrollment goals
Stay current on digital marketing trends, platform updates, and healthcare advertising best practices
Qualifications
Proven experience in SEO optimization and paid digital advertising
Hands‑on experience with Meta Business Manager / Ads Manager and Google Ads
Strong understanding of analytics and tracking tools (Google Analytics, Meta Insights, conversion tracking)
Experience supporting clinical trials, patient recruitment, healthcare, or life sciences marketing is strongly preferred
Excellent writing and communication skills with attention to compliance and accuracy
Ability to work independently, manage multiple campaigns, and meet deadlines
Why Arensia?
Arensia Exploratory Medicine is dedicated to advancing medical research through innovative clinical studies. This role offers the opportunity to make a meaningful impact by helping connect patients with clinical trials that move science forward.
#J-18808-Ljbffr