Social Media Specialist

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Job no:

539696
Work type:

Staff Full-Time
Location:

Main Campus (Gainesville, FL)
Categories:

Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department:

11270100 - RE-TECH LICENSING

Classification Title
Social Media Specialist

Qualifications
Bachelor's degree and two years of relevant experience or an equivalent combination of education and appropriate experience.

Degree and relevant experience as a communications professional with demonstrated copywriting and design skills (Preferred).

A criminal background check is required.

Health Assessment Required: No

This is not a remote work position.

Responsibilities
Social media management for UF Innovate, Tech Licensing, Ventures, Accelerate, and Pathways: research, design, and implement platform-specific social media strategies in alignment with UF Innovate branding guidelines and goals. Maintain a social media calendar and oversee interns who produce content for all UF Innovate accounts.

Analyze social media marketing efforts: track metrics, evaluate campaign performance, prepare detailed reports, and revise strategy as needed. Present analytics reports and engage colleagues in staff meetings. Monitor comments, direct messages, tags, and notifications, and respond promptly or notify others when necessary.

Filter news/social, generate ideas for content: stay abreast of headlines and trends related to UF Innovate, its entities and technologies, and suggest content to elevate the brand and support marketing objectives.

Develop content such as monthly newsletters, multimedia assets for events, and collaborate with SCAD Media and TV20 to produce weekly Tech Tuesday episodes.

Build partnerships: collaborate with internal and external stakeholders to establish cross-promotion opportunities and enhance outreach.

Identify and pilot new technologies and assessment tools to monitor progress toward social media goals.

Other duties: serve on event committees, provide photography and media coverage, collaborate on special projects, hire/trains/supervise interns, and assist at tabling and other events.

Benefits
Commensurate with Education and Experience.

The University of Florida is an Equal Employment Opportunity Employer.

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