Market to Market Engagement Program Planner 2 (Grant Funded through 12/31/2027)

Job Description

This is a non-merit position. Candidates must follow the instructions in the "To Apply" section.

Market to Market Program Planner 2 (Grant-Funded Through 12/31/2027)
Position Overview
Iowa PBS is seeking a dynamic Marketing & Audience Engagement Coordinator to support Market to Market’s growth and outreach efforts. This role leads focus groups, viewer engagement initiatives, promotional campaigns, and community outreach activities to expand the program’s service and reach across Iowa and beyond.

Key Responsibilities
Audience Engagement & Outreach

Assemble, manage, and report on focus groups and viewer engagement events.

Plan and coordinate outreach events across Iowa and out-of-state locations.

Deliver, set up, and manage promotional materials and exhibits.

Track participation and prepare reports on focus groups and public engagement activities.

Respond to public, viewer, and stakeholder inquiries via phone, email, and online platforms.

Marketing & Paid Media Campaigns

Develop and manage paid promotions across YouTube, Facebook, and Instagram, utilizing interest targeting and boosted posts.

Coordinate advertising through traditional and digital media channels, including radio, television, Connected TV (CTV), and agricultural outlets.

Partner with influencers and rural/agricultural content creators to expand audience reach.

Create, edit, and proof marketing materials including broadcast promos, social media content (Facebook, Instagram, X), email campaigns, scripts, signage, flyers, brochures, and other communications.

Brand & Communications Support

Ensure brand consistency and alignment with Iowa PBS and Market to Market messaging.

Prepare, schedule, and deliver educational and informational presentations to targeted audiences.

Support internal communication efforts and coordinate presentations for network personnel.

Track and report trends in public inquiries and engagement topics.

Additional Duties

Provide support aligned with Iowa PBS’s mission to educate, inform, enrich, and inspire the people of Iowa.

Perform other duties as assigned.

Benefits
At the State of Iowa, we are committed to your well‑being. As a valued team member, you'll enjoy a comprehensive benefits package that includes:

Paid Time Off: Enjoy vacation, nine paid holidays, and sick leave with no limits on sick leave accrual.

Great Benefits: Excellent Health, Dental, and Vision Insurance Options.

Retirement Plan: IPERS Retirement package and an option for a deferred compensation plan.

Flexibility: Flexible Spending Accounts (medical and dependent care).

Life Insurance: Free Life Insurance.

Support: Employee Assistance Programs and Employee Discount Programs.

To learn more about the benefits of working with the State of Iowa, visit ourbenefits webpage.

About the Grant
This role is fully grant‑funded through December 31, 2027 in support of Market to Market’s ongoing storytelling initiatives.

E‑Verify and Right to Work
The State of Iowa participates in E‑Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E‑Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov.

Minimum Qualification Requirements
Applicants must meet at least one of the following minimum requirements to qualify for positions in this job classification:

Six years of full‑time work experience in the administration or operation/execution (i.e., providing consultation and/or technical assistance to stakeholders, research and analysis, or enforcement of program guidelines/policies/procedures) of a program (i.e., the provision of a service or an administrative oversight/enforcement responsibility).

All of the following (a and b):

A total of four years of education and full‑time experience (as described in number one), where thirty semester hours of accredited college or university course work in any field equals one year of full‑time experience.

A total of two years of graduate‑level education and full‑time experience (as described in part a), where twenty‑four semester hours of accredited graduate college or university course work in any field equals one year of full‑time experience.

Current, continuous experience in the state executive branch that includes eighteen months of full‑time work as a Program Planner 1.

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