Product Marketing Manager - Diagnostic Imaging
Laborie Medical Technologies Corp, Portsmouth, NH, United States
Product Marketing Manager
About the Role:
The Product Marketing Manager will support the strategic and tactical execution of the overactive bladder imaging and diagnostics. They will assist in managing day-to-day marketing activities, support global sales efforts, expand the portfolio for future international expansion including by not limited to Portascan™, and diligence on new imaging technologies or therapies to support the business unit. This includes collaborating with cross-functional teams on product development, clinical support, commercial strategy, and regulatory planning to ensure long-term success and alignment with corporate objectives.
Responsibilities
Partner with senior leadership and product management to develop and execute global marketing strategies that drive awareness, adoption, and revenue growth for the OAB imaging portfolio.
Lead global marketing execution, including sales enablement tools, product training, digital campaigns, conferences, and compliant messaging aligned with regulatory and legal standards.
Support cross‑functional collaboration (Regulatory, Clinical, Quality, and Sales) for overseas expansion, launch readiness, and go‑to‑market planning for new products, features, or regions.
Conduct competitive analysis, customer segmentation, and market research to inform positioning, strategy, and continuous product improvement.
Engage with the sales team and key opinion leaders to gather customer insights, address field needs, and monitor performance metrics.
Minimum Qualifications
Bachelor’s degree in marketing, business, biomedical engineering, or related field.
2+ years of experience in product marketing, preferably in medical devices, imaging‑based technologies or healthcare.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent written and verbal communication skills.
Experience working cross‑functionally across marketing, sales, R&D, and clinical teams.
Ability to manage multiple projects with attention to detail and deadlines.
Collaborative, proactive mindset and a passion for improving patient outcomes.
Willingness to travel (~25%) for customer meetings, conferences, and field support that may include global trips depending on business needs and criticality.
Benefits
Paid time off and paid volunteer time
Medical, Dental, Vision and Flexible Spending Account
Health Savings Account with Company Funded Contributions
401k Retirement Plan with Company Match
Parental Leave and Adoption Services
Health and Wellness Programs and Events
Awarded 2024 Cigna Healthy Workforce Designation Gold Level
Laborie provides equal employment opportunities and non‑discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.
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About the Role:
The Product Marketing Manager will support the strategic and tactical execution of the overactive bladder imaging and diagnostics. They will assist in managing day-to-day marketing activities, support global sales efforts, expand the portfolio for future international expansion including by not limited to Portascan™, and diligence on new imaging technologies or therapies to support the business unit. This includes collaborating with cross-functional teams on product development, clinical support, commercial strategy, and regulatory planning to ensure long-term success and alignment with corporate objectives.
Responsibilities
Partner with senior leadership and product management to develop and execute global marketing strategies that drive awareness, adoption, and revenue growth for the OAB imaging portfolio.
Lead global marketing execution, including sales enablement tools, product training, digital campaigns, conferences, and compliant messaging aligned with regulatory and legal standards.
Support cross‑functional collaboration (Regulatory, Clinical, Quality, and Sales) for overseas expansion, launch readiness, and go‑to‑market planning for new products, features, or regions.
Conduct competitive analysis, customer segmentation, and market research to inform positioning, strategy, and continuous product improvement.
Engage with the sales team and key opinion leaders to gather customer insights, address field needs, and monitor performance metrics.
Minimum Qualifications
Bachelor’s degree in marketing, business, biomedical engineering, or related field.
2+ years of experience in product marketing, preferably in medical devices, imaging‑based technologies or healthcare.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent written and verbal communication skills.
Experience working cross‑functionally across marketing, sales, R&D, and clinical teams.
Ability to manage multiple projects with attention to detail and deadlines.
Collaborative, proactive mindset and a passion for improving patient outcomes.
Willingness to travel (~25%) for customer meetings, conferences, and field support that may include global trips depending on business needs and criticality.
Benefits
Paid time off and paid volunteer time
Medical, Dental, Vision and Flexible Spending Account
Health Savings Account with Company Funded Contributions
401k Retirement Plan with Company Match
Parental Leave and Adoption Services
Health and Wellness Programs and Events
Awarded 2024 Cigna Healthy Workforce Designation Gold Level
Laborie provides equal employment opportunities and non‑discrimination for all employees and qualified applicants without regard to a person’s race, color, gender, age, religion, national origin, ancestry, disability, veteran status, genetic information, sexual orientation or any characteristic protected under applicable law. Laborie is committed to providing access and reasonable accommodation in our services, activities, education, and employment for individuals with disabilities.
#J-18808-Ljbffr