Associate Manager, Communications & External Visibility (Strategy & Transformati
PepsiCo Deutschland GmbH, Purchase, NY, United States
Overview
This role provides executive communications leadership in support of the EVP of Strategy and Transformation and the CEO of Latin America Foods, with a primary focus on Strategy and Transformation (S&T) and Latin America Foods (LATAM). The position is responsible for shaping, coordinating, and activating executive visibility efforts, particularly across social and digital channels, while supporting a more centralized and consistent approach to executive social media and external engagement for senior S&T and LATAM leaders.
Working in close partnership with Global External Communications, S&T Communications, and LATAM Communications, this role helps develop and deploy clear, aligned, and high-impact narratives across executive social platforms, thought leadership opportunities, external engagements, and priority business initiatives. The role supports end-to-end executive content development, applying sound judgment around narrative risk, reputational considerations, and stakeholder alignment to ensure all visibility efforts are strategic, consistent, and reputationally responsible.
This position plays a key role in connecting executive storytelling to broader enterprise priorities, ensuring messaging reflects business strategy, transformation priorities, and regional context. The role reports to the Senior Director, External Communications for Strategy and Transformation and operates within a highly collaborative, matrixed communications team.
Responsibilities
Lead overall content development and editorial calendar for the CEO, Latin America Foods and the Global Chief Strategy and Transformation Officer, with a primary focus on LinkedIn.
Support the development of executive-level messaging, talking points, speeches, and briefing materials for external engagements across LATAM and Strategy and Transformation.
Serve as a trusted content partner to senior leaders by anticipating questions, stress-testing language, and ensuring consistency across executive appearances.
Support the communications team during high‑visibility moments, including global conferences, media interviews, panels, CEO‑level convenings, and strategic partnerships.
Translate complex topics into clear, compelling executive communications that enable leaders to communicate with confidence and authority.
Provide communications support for Strategy and Transformation external storytelling, including partner announcements, executive visibility at technology and industry forums, and thought leadership related to AI, digital transformation, sustainability, and innovation.
Lead development of foundational narratives, message frameworks, and executive points of view that can be reused and adapted over time.
Identify proactive storytelling opportunities that advance PepsiCo’s Strategy and Transformation narrative while managing reputational and messaging risk.
Partner closely with LATAM communications teams to ensure alignment between global executive messaging and regional business priorities.
Coordinate with internal stakeholders across Strategy and Transformation, Corporate Affairs, Sustainability, and Data and Analytics to source insights and shape content.
Act as a connector between global strategy narratives and regional execution.
Compensation & Benefits
The expected compensation range for this position is between $93,500 - $156,450.
Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Required Qualifications:
8–12+ years of experience in executive communications, external communications, or strategic content development, preferably within a global or matrixed organization.
Demonstrated experience supporting C‑suite or senior executive leaders in high‑visibility roles.
Exceptional writing and editing skills, with the ability to shift between strategic narrative development and precise executive messaging.
Strong judgment and ability to operate effectively in fast‑moving, high‑stakes environments.
Preferred Qualifications:
Experience communicating complex technology and strategy topics, including digital transformation and artificial intelligence.
Native or proficient Spanish language capabilities in a business context, particularly for LATAM.
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.
#J-18808-Ljbffr
This role provides executive communications leadership in support of the EVP of Strategy and Transformation and the CEO of Latin America Foods, with a primary focus on Strategy and Transformation (S&T) and Latin America Foods (LATAM). The position is responsible for shaping, coordinating, and activating executive visibility efforts, particularly across social and digital channels, while supporting a more centralized and consistent approach to executive social media and external engagement for senior S&T and LATAM leaders.
Working in close partnership with Global External Communications, S&T Communications, and LATAM Communications, this role helps develop and deploy clear, aligned, and high-impact narratives across executive social platforms, thought leadership opportunities, external engagements, and priority business initiatives. The role supports end-to-end executive content development, applying sound judgment around narrative risk, reputational considerations, and stakeholder alignment to ensure all visibility efforts are strategic, consistent, and reputationally responsible.
This position plays a key role in connecting executive storytelling to broader enterprise priorities, ensuring messaging reflects business strategy, transformation priorities, and regional context. The role reports to the Senior Director, External Communications for Strategy and Transformation and operates within a highly collaborative, matrixed communications team.
Responsibilities
Lead overall content development and editorial calendar for the CEO, Latin America Foods and the Global Chief Strategy and Transformation Officer, with a primary focus on LinkedIn.
Support the development of executive-level messaging, talking points, speeches, and briefing materials for external engagements across LATAM and Strategy and Transformation.
Serve as a trusted content partner to senior leaders by anticipating questions, stress-testing language, and ensuring consistency across executive appearances.
Support the communications team during high‑visibility moments, including global conferences, media interviews, panels, CEO‑level convenings, and strategic partnerships.
Translate complex topics into clear, compelling executive communications that enable leaders to communicate with confidence and authority.
Provide communications support for Strategy and Transformation external storytelling, including partner announcements, executive visibility at technology and industry forums, and thought leadership related to AI, digital transformation, sustainability, and innovation.
Lead development of foundational narratives, message frameworks, and executive points of view that can be reused and adapted over time.
Identify proactive storytelling opportunities that advance PepsiCo’s Strategy and Transformation narrative while managing reputational and messaging risk.
Partner closely with LATAM communications teams to ensure alignment between global executive messaging and regional business priorities.
Coordinate with internal stakeholders across Strategy and Transformation, Corporate Affairs, Sustainability, and Data and Analytics to source insights and shape content.
Act as a connector between global strategy narratives and regional execution.
Compensation & Benefits
The expected compensation range for this position is between $93,500 - $156,450.
Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Required Qualifications:
8–12+ years of experience in executive communications, external communications, or strategic content development, preferably within a global or matrixed organization.
Demonstrated experience supporting C‑suite or senior executive leaders in high‑visibility roles.
Exceptional writing and editing skills, with the ability to shift between strategic narrative development and precise executive messaging.
Strong judgment and ability to operate effectively in fast‑moving, high‑stakes environments.
Preferred Qualifications:
Experience communicating complex technology and strategy topics, including digital transformation and artificial intelligence.
Native or proficient Spanish language capabilities in a business context, particularly for LATAM.
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.
#J-18808-Ljbffr