DIGITAL CONTENT MANAGER/ASSIGNMENT EDITOR – WKBO

Job Summary
WBKO News is searching for a digital content manager/assignment editor. The ideal candidate is a news leader and innovator who wants to grow the audience as well as lead and direct the creation of local news content across newscasts, digital, mobile app, streaming, and social media platforms.

Responsibilities

Manage the digital content team and lead digital strategy to grow digital, social media, and streaming audiences and engagement.

Monitor news sources to ensure news is being appropriately covered.

Plan and execute multiplatform news coverage.

Assist with the daily flow of news to the newsroom for appropriate coverage on-air and on the station’s digital/streaming platforms.

Lead our team to develop workflows that deliver our content 24/7 with storytelling that is optimized for each screen.

Champion the creation of vertical videos as a reporting tool.

Analyze and actively use data and metrics to inform editorial and strategic decisions.

Actively partner with the News Director and other station leaders to lead a cross-platform strategy.

Oversee all station social media, including Facebook, X, Instagram, YouTube, TikTok, and other emerging platforms.

Lead the content team in identifying new content types and technology to help serve new audiences.

Create unique, engaging, and shareable local content.

Teach, coach, and mentor our content team in best practices for journalism ethics, writing, and SEO.

Hold newsroom employees and newsroom content accountable to established ethical and editorial standards.

Lead the digital response during breaking news, ensuring immediate and accurate online updates, push alerts, live streams, and social media updates in coordination with the newsroom.

Ensure all content follows WBKO News’ brand and is consistent in style, quality, and tone.

Help manage content calendars and ensure timely delivery of all content, especially during breaking news and weather.

Qualifications

Bachelor’s degree in journalism, communications, or equivalent experience.

Proven track record of digital news experience or equivalent experience.

Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content.

Ability to calmly handle live, breaking news situations.

An eye for detail, strong journalism writing skills, and AP style proficiency.

Experience analyzing data and identifying behavioral trends.

Must have the ability to work under pressure and meet deadlines.

Ability to be flexible with the schedule when needed.

Ability to be part of a weekend on-call manager rotation.

Must be a team player, highly organized, and comfortable multi-tasking and prioritizing.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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