Consumer Insights Manager (Starlink)
SPACE EXPLORATION TECHNOLOGIES CORP, Bastrop, TX, United States
SpaceX was founded under the belief that a future in which humanity explores the stars is more exciting than one in which we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.
Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world‑class digital experience for every customer.
As Consumer Insights Manager, known internally as a Product Growth Manager, you will leverage deep consumer insights and rigorous experimentation to drive measurable improvements in key metrics across how customers discover, evaluate, purchase, and activate Starlink service. In this role, you will own the end‑to‑end consumer understanding of the Starlink.com purchase journey and the associated conversion metrics. You will lead a robust consumer insights program (qualitative and quantitative) to uncover customer needs, motivations, barriers, and decision‑making processes, then translate those insights into high‑impact A/B tests, experimentation, website optimizations, content, and funnel improvements. Your work will directly own and improve critical acquisition, conversion, activation, and revenue metrics globally. This is a hybrid role that sits at the intersection of consumer research, growth experimentation, A/B testing, and e‑commerce optimization. You will be the champion for the customer’s voice in all decisions related to the Starlink.com experience.
Responsibilities
Lead the consumer insights program for Starlink’s direct‑to‑consumer business — designing and executing research programs (surveys, in‑depth interviews, focus groups, usability tests) to uncover actionable insights about target audiences.
Develop rich, evolving customer personas, journey maps, and behavioral segmentation frameworks that serve as the foundation for all growth, marketing, product, and experience decisions.
Use customer insights to identify friction points and opportunities, then drive measurable improvements through A/B testing, personalization, messaging, content, and UX changes.
Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g., including website optimizations, personalized content, messaging, and e‑commerce enhancements).
Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences’ needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping.
Build and execute a high‑velocity A/B testing and experimentation roadmap (e.g., persona‑driven campaigns, SEO content, new channels) grounded in customer insights — from hypothesis development, test design, execution, statistical analysis, and scaling.
Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre‑purchase education content, checkout flows, and post‑purchase activation experiences.
Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions.
Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with qualitative insights to guide prioritization and measure impact. Communicate insights with clarity and influence — delivering compelling presentations and storytelling to executives and cross‑functional teams.
Basic Qualifications
4+ years of cumulative work/internship experience in consumer insights, market research, growth experimentation, A/B testing, and driving conversion metrics.
Preferred Skills and Experience
5+ years of hands‑on experience leading consumer research and insights programs (experience in consumer tech, e‑commerce, or subscription businesses strongly preferred).
Demonstrated success running and analyzing large‑scale A/B tests and experiments.
Advanced SQL skills and experience building funnel dashboards; Python experience is a plus.
Proven success and expert in funnel optimization, checkout improvement, and subscription growth (1+ years in early and growth‑stage startups working with lean teams).
Distinctive business judgment and communication skills.
Excellent project management, problem‑solving, and analysis skills.
Excellent storyteller with strong written and verbal communication skills — able to influence executives and cross‑functional partners.
Technical background or experience working closely with engineering/design teams on web product development.
Experience working in early‑to‑growth‑stage environments with lean teams.
Additional Requirements
Must be available to work extended hours and weekends as needed.
Willingness to travel to customer sites, other SpaceX locations, and events as needed.
Compensation & Benefits
Pay range: $115,000.00 – $150,000.00 per year for Consumer Insights Manager.
Your actual level and base salary will be determined on a case‑by‑case basis and may vary based on the following considerations: job‑related knowledge and skills, education, and experience.
Base salary is just one part of your total rewards package at SpaceX. You may also be eligible for long‑term incentives in the form of company stock or long‑term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan. You will also receive access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan, short‑ and long‑term disability insurance, life insurance, paid parental leave, and various other discounts and perks. You may also accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year. Employees accrue paid sick leave pursuant to company policy that satisfies or exceeds the law.
To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State.
SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
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Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world‑class digital experience for every customer.
As Consumer Insights Manager, known internally as a Product Growth Manager, you will leverage deep consumer insights and rigorous experimentation to drive measurable improvements in key metrics across how customers discover, evaluate, purchase, and activate Starlink service. In this role, you will own the end‑to‑end consumer understanding of the Starlink.com purchase journey and the associated conversion metrics. You will lead a robust consumer insights program (qualitative and quantitative) to uncover customer needs, motivations, barriers, and decision‑making processes, then translate those insights into high‑impact A/B tests, experimentation, website optimizations, content, and funnel improvements. Your work will directly own and improve critical acquisition, conversion, activation, and revenue metrics globally. This is a hybrid role that sits at the intersection of consumer research, growth experimentation, A/B testing, and e‑commerce optimization. You will be the champion for the customer’s voice in all decisions related to the Starlink.com experience.
Responsibilities
Lead the consumer insights program for Starlink’s direct‑to‑consumer business — designing and executing research programs (surveys, in‑depth interviews, focus groups, usability tests) to uncover actionable insights about target audiences.
Develop rich, evolving customer personas, journey maps, and behavioral segmentation frameworks that serve as the foundation for all growth, marketing, product, and experience decisions.
Use customer insights to identify friction points and opportunities, then drive measurable improvements through A/B testing, personalization, messaging, content, and UX changes.
Own Starlink.com conversion and funnel performance KPIs, driving measurable improvements in acquisition and checkout flows (e.g., including website optimizations, personalized content, messaging, and e‑commerce enhancements).
Conduct ongoing customer research (surveys, focus groups, analytics) to uncover insights into target audiences’ needs, pain points, and behaviors; develop and maintain detailed customer personas for segmentation and journey mapping.
Build and execute a high‑velocity A/B testing and experimentation roadmap (e.g., persona‑driven campaigns, SEO content, new channels) grounded in customer insights — from hypothesis development, test design, execution, statistical analysis, and scaling.
Partner closely with Product, Design, Engineering, Marketing, and Operations to translate consumer insights into improved landing pages, pre‑purchase education content, checkout flows, and post‑purchase activation experiences.
Build and maintain customer testing groups and research programs to incorporate direct customer feedback into product and funnel decisions.
Create and maintain dashboards (SQL + visualization tools) that connect behavioral data with qualitative insights to guide prioritization and measure impact. Communicate insights with clarity and influence — delivering compelling presentations and storytelling to executives and cross‑functional teams.
Basic Qualifications
4+ years of cumulative work/internship experience in consumer insights, market research, growth experimentation, A/B testing, and driving conversion metrics.
Preferred Skills and Experience
5+ years of hands‑on experience leading consumer research and insights programs (experience in consumer tech, e‑commerce, or subscription businesses strongly preferred).
Demonstrated success running and analyzing large‑scale A/B tests and experiments.
Advanced SQL skills and experience building funnel dashboards; Python experience is a plus.
Proven success and expert in funnel optimization, checkout improvement, and subscription growth (1+ years in early and growth‑stage startups working with lean teams).
Distinctive business judgment and communication skills.
Excellent project management, problem‑solving, and analysis skills.
Excellent storyteller with strong written and verbal communication skills — able to influence executives and cross‑functional partners.
Technical background or experience working closely with engineering/design teams on web product development.
Experience working in early‑to‑growth‑stage environments with lean teams.
Additional Requirements
Must be available to work extended hours and weekends as needed.
Willingness to travel to customer sites, other SpaceX locations, and events as needed.
Compensation & Benefits
Pay range: $115,000.00 – $150,000.00 per year for Consumer Insights Manager.
Your actual level and base salary will be determined on a case‑by‑case basis and may vary based on the following considerations: job‑related knowledge and skills, education, and experience.
Base salary is just one part of your total rewards package at SpaceX. You may also be eligible for long‑term incentives in the form of company stock or long‑term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan. You will also receive access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan, short‑ and long‑term disability insurance, life insurance, paid parental leave, and various other discounts and perks. You may also accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year. Employees accrue paid sick leave pursuant to company policy that satisfies or exceeds the law.
To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State.
SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.
#J-18808-Ljbffr