VP, Store Design & Visual Merchandising
Westman Atelier, New York, NY, United States
About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
Reporting to the CMO, the VP, Store Design & Visual Merchandising will focus on marrying commercial viability with desirability and brand presence. This highly collaborative, equal parts creative and operational role will lead concept end-to-end across several store and merchandising types to ensure a cohesive, high-touch, and saleable experience reflecting our brand ethos across every consumer touchpoint.
Responsibilities
Evolve and document Westman Atelier’s physical footprint in collaboration with relevant cross-functional partners, including Founder, CMO and Head of Sales, ensuring every touchpoint across installations marries shoppability with high-touch luxury aesthetic
Partner with regions to ensure global brand guidelines and quality standards are executed in a way that protects Westman Atelier’s prestige positioning while allowing for local market nuances.
Partner closely with the Creative & Content teams to design immersive, cohesive consumer journeys that seamlessly translate online brand stories into tangible in-store experiences.
Design and develop fixtures and modular merchandising systems tailored to revenue objectives. Ensure all installations are optimized for up-selling, high-traffic engagement, increased conversion rates, and profitability.
Partner with Brand Marketing on high impact print and physical activations such as mailers, collateral, and IRL eventing
Conduct quarterly competitive analysis across VM types to ensure we stay ahead of the landscape
Curate and optimize a database of global suppliers and production partners. Focus on maintaining high-quality manufacturing while utilizing value-engineering to ensure scalability and cost-efficiency.
Manage overall budget and project forecasting. Partner with finance and sales teams on annual budget, reforecasts and to ensure design initiatives are aligned with P & L goals.
Lead and mentor a high-performing global team across store design, VM, and project management. Foster a culture of creativity, agility, flexibility, and cross-functional collaboration.
Partner closely with product marketing and events and education to create a brand right toolkit for evergreen and tier a launches.
Partner closely with Sales to understand store-specific performance data and traffic patterns, adjusting VM and design strategies to maximize the productivity of every square foot.
Establish an agile design framework that allows the team to pivot quickly in response to shifting global retail landscapes, supply chain disruptions, or localized market opportunities.
Standardize the project management lifecycle for all installations, ensuring clear communication, streamlined workflows, and accountability across all global regional partners.
Requirements
Bachelor’s degree in Store Design, Visual Merchandising or related creative field; Master’s preferred.
10-15 years of demonstrated work experience in the luxury/beauty industry
5+ years of demonstrated work experience managing teams, building a culture of accountability
Proven experience managing design & VM operations across multiple global regions (US, EMEA, APAC)
Demonstrated success in building and scaling high-performing, multi-disciplinary teams. Ability to foster a culture of accountability, mentorship, and creative excellence.
Proven track record of managing multi-million dollar capex budgets, including vendor contract negotiation, value engineering and project forecasting
Demonstrated ability to partner with Sales and Finance teams to translate retail performance data into design strategies that drive conversion and traffic.
Exceptional communication and presentation skills, with the ability to influence C-suite leadership and cross-functional stakeholders
Expert ability to direct and curate the brand’s visual identity across 360-degree environments.
Deep understanding of architectural and regulatory standards
A visionary approach to integrating retail technology and sustainability into store design without compromising the luxury aesthetic.
Demonstrated experience with drafting and structural techniques, engineering, drawing, CAD/graphics, and reading of comprehensive shop drawings
Ability to lead multiple global projects across disciplines simultaneously in a fast-paced environment
Ability to travel as required
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $200,000-$220,000. Exact compensation may vary based on job related skills, experience, and location.
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A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
Reporting to the CMO, the VP, Store Design & Visual Merchandising will focus on marrying commercial viability with desirability and brand presence. This highly collaborative, equal parts creative and operational role will lead concept end-to-end across several store and merchandising types to ensure a cohesive, high-touch, and saleable experience reflecting our brand ethos across every consumer touchpoint.
Responsibilities
Evolve and document Westman Atelier’s physical footprint in collaboration with relevant cross-functional partners, including Founder, CMO and Head of Sales, ensuring every touchpoint across installations marries shoppability with high-touch luxury aesthetic
Partner with regions to ensure global brand guidelines and quality standards are executed in a way that protects Westman Atelier’s prestige positioning while allowing for local market nuances.
Partner closely with the Creative & Content teams to design immersive, cohesive consumer journeys that seamlessly translate online brand stories into tangible in-store experiences.
Design and develop fixtures and modular merchandising systems tailored to revenue objectives. Ensure all installations are optimized for up-selling, high-traffic engagement, increased conversion rates, and profitability.
Partner with Brand Marketing on high impact print and physical activations such as mailers, collateral, and IRL eventing
Conduct quarterly competitive analysis across VM types to ensure we stay ahead of the landscape
Curate and optimize a database of global suppliers and production partners. Focus on maintaining high-quality manufacturing while utilizing value-engineering to ensure scalability and cost-efficiency.
Manage overall budget and project forecasting. Partner with finance and sales teams on annual budget, reforecasts and to ensure design initiatives are aligned with P & L goals.
Lead and mentor a high-performing global team across store design, VM, and project management. Foster a culture of creativity, agility, flexibility, and cross-functional collaboration.
Partner closely with product marketing and events and education to create a brand right toolkit for evergreen and tier a launches.
Partner closely with Sales to understand store-specific performance data and traffic patterns, adjusting VM and design strategies to maximize the productivity of every square foot.
Establish an agile design framework that allows the team to pivot quickly in response to shifting global retail landscapes, supply chain disruptions, or localized market opportunities.
Standardize the project management lifecycle for all installations, ensuring clear communication, streamlined workflows, and accountability across all global regional partners.
Requirements
Bachelor’s degree in Store Design, Visual Merchandising or related creative field; Master’s preferred.
10-15 years of demonstrated work experience in the luxury/beauty industry
5+ years of demonstrated work experience managing teams, building a culture of accountability
Proven experience managing design & VM operations across multiple global regions (US, EMEA, APAC)
Demonstrated success in building and scaling high-performing, multi-disciplinary teams. Ability to foster a culture of accountability, mentorship, and creative excellence.
Proven track record of managing multi-million dollar capex budgets, including vendor contract negotiation, value engineering and project forecasting
Demonstrated ability to partner with Sales and Finance teams to translate retail performance data into design strategies that drive conversion and traffic.
Exceptional communication and presentation skills, with the ability to influence C-suite leadership and cross-functional stakeholders
Expert ability to direct and curate the brand’s visual identity across 360-degree environments.
Deep understanding of architectural and regulatory standards
A visionary approach to integrating retail technology and sustainability into store design without compromising the luxury aesthetic.
Demonstrated experience with drafting and structural techniques, engineering, drawing, CAD/graphics, and reading of comprehensive shop drawings
Ability to lead multiple global projects across disciplines simultaneously in a fast-paced environment
Ability to travel as required
Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $200,000-$220,000. Exact compensation may vary based on job related skills, experience, and location.
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