Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optim
The Donovan's Venom 501c3, Lilburn, GA, United States
Google Ads Manager (Paid Media Strategy, Campaign Management & Performance Optimization)
The Donovan’s Venom, INC. is a non‑profit 501(c)(3) tax exempt organization dedicated to taking music, art, and entertainment to those who need it the most.
Caters to individuals who lack the means or access to musical, visual, comedic, and alternative forms of liberation through fine art & entertainment.
Position Overview
The Google Ads Manager is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives.
This role ensures that advertising efforts are strategic, data‑driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable).
Operating at the intersection of marketing strategy, analytics, and campaign execution, this role is critical to driving awareness and growth through paid media.
Key Responsibilities
Campaign Strategy & Planning
Develop and manage Google Ads strategy
Identify target audiences and campaign objectives
Align campaigns with organizational priorities and initiatives
Campaign Setup & Management
Create and manage Search campaigns
Create and manage Display campaigns
Create and manage YouTube/video campaigns (if applicable)
Configure targeting, keywords, and bidding strategies
Performance Monitoring & Optimization
Monitor campaign performance and metrics
Optimize for click‑through rate (CTR)
Optimize for conversions
Optimize for cost efficiency
Continuously improve campaign results
Keyword Research & Targeting
Conduct keyword research
Identify high‑performing and relevant keywords
Adjust targeting strategies based on performance
Ad Copy & Creative Alignment
Develop and optimize ad copy
Align messaging with marketing and brand voice
Test variations for performance improvement
Budget & Spend Management
Manage advertising budgets effectively
Optimize allocation across campaigns
Ensure efficient use of funds or ad grants
Analytics & Reporting
Track and analyze campaign performance
Track and analyze traffic and conversions
Provide regular performance reports
Translate data into actionable insights
Conversion Tracking & Optimization
Implement and monitor conversion tracking
Ensure accurate measurement of campaign outcomes
Optimize campaigns based on conversion data
Cross‑Functional Collaboration
Work with Marketing (campaign alignment)
Work with Programs (content and initiatives)
Work with Development (campaign goals tied to fundraising or outreach)
Ensure cohesive messaging and targeting
Compliance & Best Practices
Ensure campaigns follow Google Ads policies
Maintain account health and performance standards
Documentation & Process Management
Maintain documentation for campaign structures
Maintain documentation for performance insights
Maintain documentation for optimization strategies
Continuous Improvement
Test new strategies and approaches
Improve campaign performance over time
Stay current with Google Ads updates and best practices
Volunteer Commitment Expectations
Estimated Commitment 10–15 hours per week
Flexible schedule
Participation in marketing and campaign meetings required
Fully remote
Minimum Qualifications
2–4 years of experience with Google Ads
Paid media campaign management experience
Strong understanding of campaign structure
Strong understanding of keyword targeting
Strong understanding of performance optimization
Preferred Qualifications
Experience with Google Ad Grants (nonprofit preferred)
Google Analytics experience
Experience in nonprofit or mission‑driven organizations
Experience in remote teams
Core Competencies
Campaign Strategy & Execution
Builds and manages effective campaigns
Aligns ads with organizational goals
Data Analysis & Optimization
Interprets performance data
Improves results through optimization
Attention to Detail
Ensures accuracy in setup and tracking
Monitors performance consistently
Budget Management
Allocates resources effectively
Maximizes impact of spend
Communication
Works across marketing and program teams
Translates data into clear insights
Problem Solving
Identifies underperforming areas
Adjusts strategy to improve results
Work Environment
Fully remote
Fast‑paced, data‑driven marketing environment
Collaborative across marketing and program teams
Important Disclaimer
This is a volunteer position and does not constitute employment.
#J-18808-Ljbffr
The Donovan’s Venom, INC. is a non‑profit 501(c)(3) tax exempt organization dedicated to taking music, art, and entertainment to those who need it the most.
Caters to individuals who lack the means or access to musical, visual, comedic, and alternative forms of liberation through fine art & entertainment.
Position Overview
The Google Ads Manager is responsible for planning, executing, and optimizing paid advertising campaigns using Google Ads to increase visibility, engagement, and conversion across the organization’s programs and initiatives.
This role ensures that advertising efforts are strategic, data‑driven, and aligned with organizational goals, while maximizing performance and return on ad spend (or grant utilization, if applicable).
Operating at the intersection of marketing strategy, analytics, and campaign execution, this role is critical to driving awareness and growth through paid media.
Key Responsibilities
Campaign Strategy & Planning
Develop and manage Google Ads strategy
Identify target audiences and campaign objectives
Align campaigns with organizational priorities and initiatives
Campaign Setup & Management
Create and manage Search campaigns
Create and manage Display campaigns
Create and manage YouTube/video campaigns (if applicable)
Configure targeting, keywords, and bidding strategies
Performance Monitoring & Optimization
Monitor campaign performance and metrics
Optimize for click‑through rate (CTR)
Optimize for conversions
Optimize for cost efficiency
Continuously improve campaign results
Keyword Research & Targeting
Conduct keyword research
Identify high‑performing and relevant keywords
Adjust targeting strategies based on performance
Ad Copy & Creative Alignment
Develop and optimize ad copy
Align messaging with marketing and brand voice
Test variations for performance improvement
Budget & Spend Management
Manage advertising budgets effectively
Optimize allocation across campaigns
Ensure efficient use of funds or ad grants
Analytics & Reporting
Track and analyze campaign performance
Track and analyze traffic and conversions
Provide regular performance reports
Translate data into actionable insights
Conversion Tracking & Optimization
Implement and monitor conversion tracking
Ensure accurate measurement of campaign outcomes
Optimize campaigns based on conversion data
Cross‑Functional Collaboration
Work with Marketing (campaign alignment)
Work with Programs (content and initiatives)
Work with Development (campaign goals tied to fundraising or outreach)
Ensure cohesive messaging and targeting
Compliance & Best Practices
Ensure campaigns follow Google Ads policies
Maintain account health and performance standards
Documentation & Process Management
Maintain documentation for campaign structures
Maintain documentation for performance insights
Maintain documentation for optimization strategies
Continuous Improvement
Test new strategies and approaches
Improve campaign performance over time
Stay current with Google Ads updates and best practices
Volunteer Commitment Expectations
Estimated Commitment 10–15 hours per week
Flexible schedule
Participation in marketing and campaign meetings required
Fully remote
Minimum Qualifications
2–4 years of experience with Google Ads
Paid media campaign management experience
Strong understanding of campaign structure
Strong understanding of keyword targeting
Strong understanding of performance optimization
Preferred Qualifications
Experience with Google Ad Grants (nonprofit preferred)
Google Analytics experience
Experience in nonprofit or mission‑driven organizations
Experience in remote teams
Core Competencies
Campaign Strategy & Execution
Builds and manages effective campaigns
Aligns ads with organizational goals
Data Analysis & Optimization
Interprets performance data
Improves results through optimization
Attention to Detail
Ensures accuracy in setup and tracking
Monitors performance consistently
Budget Management
Allocates resources effectively
Maximizes impact of spend
Communication
Works across marketing and program teams
Translates data into clear insights
Problem Solving
Identifies underperforming areas
Adjusts strategy to improve results
Work Environment
Fully remote
Fast‑paced, data‑driven marketing environment
Collaborative across marketing and program teams
Important Disclaimer
This is a volunteer position and does not constitute employment.
#J-18808-Ljbffr