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Social Media Manager

VESTIQUE, Charlotte, NC, United States


Established in 2010, vestique is a contemporary women's clothing boutique known for delivering on-trend clothing, accessories, and shoes at competitive prices. We pride ourselves on providing exceptional customer service and helping customers feel confident and stylish. With a dynamic online presence and twelve retail locations across the southeast, vestique offers a vibrant shopping experience. Our team is passionate about curating unique, fashion-forward styles for any occasion.

Role Description
We are seeking a full-time Social Media Manager to join our team on-site in Charlotte, NC. The Social Media Manager will oversee all aspects of our social media platforms, including strategy development, content creation, and execution. Responsibilities include filming & creating content, going live on tiktok, filming "talking heads" for promotional social media content, managing posting schedules, optimizing social media performance, engaging with the online community, and staying updated on trends to ensure fresh, creative campaigns. The social media manager must be confident on‑air talent, should be prepared to be a face of the brand, and go live on TikTok for 2‑hour periods up to 5 days a week, along with the rest of the team. Collaboration with the creative marketing team to align social media efforts with brand objectives is a crucial part of this role.

Qualifications

Proficiency in Social Media Marketing and Social Media Optimization (SMO)

4+ years of experience running a social media business account.

Strong competence in Meta Business Suite & TikTok Shop

Proven ability to scale social media community engagement and reach

Strong Communication and Writing skills

Experience in developing and implementing Content Strategies

Quick at editing content in CapCut, native in‑app tools & other editing programs.

Ability to analyze performance metrics to refine and improve social media campaigns

Familiarity with current trends and platform‑specific best practices

Bachelor's degree in Marketing, Communications, or a related field is preferred

Experience in fashion retail or a related industry is a plus

This position is on‑site 5 days a week. However, with the nature of social media, this role will also require out‑of‑office support on evenings, weekends, and holidays - especially Black Friday.

401K, Dental, Vision, Health Care & PTO.

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