Public Relations Coordinator | HA-HSC News & Communications | Onsite (initially)
UF Health, Gainesville, FL, United States
Overview
Develops and executes strategic PR initiatives to strengthen the organization's brand and public image. Manages media relations, crafts press materials, and supports event coordination to effectively engage target audiences. Monitors media coverage, evaluates campaign success, and collaborates with internal teams to maintain consistent messaging. Handles crisis communications, maintain media databases, and track industry trends to inform ongoing PR efforts.
Key Responsibilities
Develops and implements strategic public relations initiatives to enhance the organization’s brand and public image
Manages media relations by building and maintaining relationships with journalists, editors, and influencers
Crafts press releases, media kits, and other communication materials to effectively convey key messages
Supports planning and coordination of events to promote organizational visibility and stakeholder engagement
Monitors media coverage and analyzes campaign effectiveness to inform future PR strategies
Collaborates with internal teams to ensure consistent messaging across all communication channels
Handles crisis communication efforts to protect and manage the organization’s reputation
Maintains media contact databases and tracks industry trends to stay current with best practices
Minimum Qualifications
Education:
Bachelor’s degree in Public Relations, Communications, or a related field
Experience & Skills:
Minimum of three (3) years of experience in public relations, communications, or a related field
Proficiency in Microsoft Office, particularly Word and PowerPoint
Experience managing media relations and developing press materials (e.g., press releases, media pitches)
Strong written and verbal communication skills
Familiarity with media monitoring tools and PR analytics
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Develops and executes strategic PR initiatives to strengthen the organization's brand and public image. Manages media relations, crafts press materials, and supports event coordination to effectively engage target audiences. Monitors media coverage, evaluates campaign success, and collaborates with internal teams to maintain consistent messaging. Handles crisis communications, maintain media databases, and track industry trends to inform ongoing PR efforts.
Key Responsibilities
Develops and implements strategic public relations initiatives to enhance the organization’s brand and public image
Manages media relations by building and maintaining relationships with journalists, editors, and influencers
Crafts press releases, media kits, and other communication materials to effectively convey key messages
Supports planning and coordination of events to promote organizational visibility and stakeholder engagement
Monitors media coverage and analyzes campaign effectiveness to inform future PR strategies
Collaborates with internal teams to ensure consistent messaging across all communication channels
Handles crisis communication efforts to protect and manage the organization’s reputation
Maintains media contact databases and tracks industry trends to stay current with best practices
Minimum Qualifications
Education:
Bachelor’s degree in Public Relations, Communications, or a related field
Experience & Skills:
Minimum of three (3) years of experience in public relations, communications, or a related field
Proficiency in Microsoft Office, particularly Word and PowerPoint
Experience managing media relations and developing press materials (e.g., press releases, media pitches)
Strong written and verbal communication skills
Familiarity with media monitoring tools and PR analytics
#J-18808-Ljbffr