Lifecycle Marketer
Mercury, New York, NY, United States
San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Role Overview
As a Lifecycle Marketing Manager and part of the Growth Marketing team, you strategize and optimize the customer lifecycle of Mercury users, with focus on product adoption, cross-sell, and upsell. You’ll collaborate with product marketing, data science, and engineering to maximize user engagement and retention.
Responsibilities
Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell.
Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them.
Own and iterate on customer lifecycle journeys—writing briefs, managing QA, setting logic, and analyzing performance to improve conversion.
Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention.
Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value.
Bring a test‑and‑learn mindset to the role—propose experiments, launch A/B tests, and iterate based on results.
Qualifications
4+ years of experience in lifecycle or email marketing.
Hands‑on proficiency with email as a channel, and enterprise‑level marketing automation tools (bonus for Customer.io).
Experience using tools like Omni, Hex, Looker, or similar to analyze marketing experiments.
AI fluency with demonstrated examples of optimizing workflows and campaigns with custom skills and/or agentic flows.
B2B or B2C SaaS experience is a strong plus.
Compensation
The total rewards package includes base salary, equity (stock options), and benefits. Salary ranges:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $128,600 – $144,600.
US employees outside of those cities: $115,700 – $130,100.
Canadian employees (any location): CA$121,500 – CA$136,700.
Equal Opportunity Employment
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.
Role Overview
As a Lifecycle Marketing Manager and part of the Growth Marketing team, you strategize and optimize the customer lifecycle of Mercury users, with focus on product adoption, cross-sell, and upsell. You’ll collaborate with product marketing, data science, and engineering to maximize user engagement and retention.
Responsibilities
Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell.
Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them.
Own and iterate on customer lifecycle journeys—writing briefs, managing QA, setting logic, and analyzing performance to improve conversion.
Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention.
Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value.
Bring a test‑and‑learn mindset to the role—propose experiments, launch A/B tests, and iterate based on results.
Qualifications
4+ years of experience in lifecycle or email marketing.
Hands‑on proficiency with email as a channel, and enterprise‑level marketing automation tools (bonus for Customer.io).
Experience using tools like Omni, Hex, Looker, or similar to analyze marketing experiments.
AI fluency with demonstrated examples of optimizing workflows and campaigns with custom skills and/or agentic flows.
B2B or B2C SaaS experience is a strong plus.
Compensation
The total rewards package includes base salary, equity (stock options), and benefits. Salary ranges:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $128,600 – $144,600.
US employees outside of those cities: $115,700 – $130,100.
Canadian employees (any location): CA$121,500 – CA$136,700.
Equal Opportunity Employment
Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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