E-Comm Marketing Manager
ektello, Englewood Cliffs, NJ, United States
Business Analyst 5
Location: Englewood Cliffs, NJ, USA
Marketplace Manager, Category & Product Management
Top skills: Analytics, GTM strategy, Program Management, marketplace & eCom experience
Schedule: 5 days a week fully onsite
Key Responsibilities/Requirements
Specific responsibilities include:
Define the eCommerce Marketplace strategy, improve omnichannel presence, and optimize the Marketplace as a product
Drive the growth of IoT categories and other marketplace initiatives, developing monthly and quarterly business plans, and managing day-to-day execution on-site
Work with marketplace partners to develop joint business plans with associated investment to reach sales targets
Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities
Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans
Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands
Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies
Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected TV sales
Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested
Monitor model level profitability and identify optimizations to improve overall profit rate
Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
Conducting financial analysis to meet or exceed revenue and profitability targets
Create promo copy, aligning with legal, and drive execution on site and across marketing channels
Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion
Background & Competencies Required
Bachelor's Degree with 5+ years of experience in eCommerce marketplaces. MBA preferred
Strong leadership with the ability to drive results by partnering with Stakeholders across all levels of the organization
Demonstrated expertise driving business execution and delivering against revenue and profit targets
Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity
Ability to lead cross-functional teams and drive influence across many levels of the organization
Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel with Tableau preferred
Structured and process-oriented approach to solve business and operational problems with a highly agile approach
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Location: Englewood Cliffs, NJ, USA
Marketplace Manager, Category & Product Management
Top skills: Analytics, GTM strategy, Program Management, marketplace & eCom experience
Schedule: 5 days a week fully onsite
Key Responsibilities/Requirements
Specific responsibilities include:
Define the eCommerce Marketplace strategy, improve omnichannel presence, and optimize the Marketplace as a product
Drive the growth of IoT categories and other marketplace initiatives, developing monthly and quarterly business plans, and managing day-to-day execution on-site
Work with marketplace partners to develop joint business plans with associated investment to reach sales targets
Analyze daily, weekly, and monthly performance to understand conversion and traffic drivers including conversion funnel, promotional lift, and marketing activities
Lead and manage the bottoms-up planning and forecasting based on individual category promotional and marketing plans
Work closely with Channel Marketing to develop campaigns and improve content and messaging to customers to improve traffic and qualified lands
Analyze promotion performance by customer cohorts to understand drivers of performance and to create targeted offer strategies
Lead cross-functional initiatives to increase collaboration and investment from carriers to drive overall connected TV sales
Prepare executive presentations to share business strategies, plans, and deep dives into specific topics as needed / requested
Monitor model level profitability and identify optimizations to improve overall profit rate
Have a thorough understanding of the industry, seasonality and business trends/events, and continually monitor competitor/industry developments
Conducting financial analysis to meet or exceed revenue and profitability targets
Create promo copy, aligning with legal, and drive execution on site and across marketing channels
Continuously monitor the customer experience journey and provide direction to supporting teams to optimize and maximize conversion
Background & Competencies Required
Bachelor's Degree with 5+ years of experience in eCommerce marketplaces. MBA preferred
Strong leadership with the ability to drive results by partnering with Stakeholders across all levels of the organization
Demonstrated expertise driving business execution and delivering against revenue and profit targets
Demonstrated success in a high-pressure and fast-paced environment with ability to respond to changing priorities without loss in performance or productivity
Ability to lead cross-functional teams and drive influence across many levels of the organization
Strong quantitative and analytical capabilities with high proficiency in data analysis using Excel with Tableau preferred
Structured and process-oriented approach to solve business and operational problems with a highly agile approach
#J-18808-Ljbffr