Senior Associate, Travel Product Marketing (Business Cards & Payments)
Capital One, Richmond, VA, United States
Senior Associate, Travel Product Marketing (Business Cards & Payments)
The Role
The Business Cards & Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business cards and payment products to prospective and existing customers to drive awareness and consideration.
We are looking for a Product Marketing Senior Associate to support and deliver end‑to‑end strategies for our product roadmaps and business objectives. This person will become an SME for our card products and customer segments and partner with teams (marketing, product, design, insights, creative, channels, etc.) to influence how our products show up in‑market. This includes optimizing existing card marketing campaigns as well as working with business and product partners on net‑new features and product strategies.
This role will allow you to flex muscles in building go‑to‑market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels. Successful Senior Marketing Associates are able to tie together key marketing and business results, work across multiple marketing channels, build powerful relationships, and storytell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
Key Responsibilities
Develop insight‑driven marketing strategies inclusive of positioning, GTM strategy recommendations, testing opportunities and clear timelines.
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on‑brand, high quality, aligned to our strategic intent and delivered on schedule.
Assess performance results of marketing campaigns and turn insights into actionable marketing plans.
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
Proactively identify opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.
Understand and define the intersection of marketing strategy & marketing technology.
Collaborate with channel & digital teams to deliver campaigns into market.
Collaborate with multiple partner teams and navigate
egotiate through a complex organization.
Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies.
Here’s what you’ll need to be successful
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups.
Ability to self‑direct and seamlessly switch between strategic and tactical initiatives regularly.
Succinct, focused written and verbal communication skills.
Customer‑obsessed: loves diving deep into data to understand customer behavior and motivations.
Marketing analytics practitioner & problem solver: uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
Collaboration & influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy.
Results oriented: focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery within an uncertain and fluid environment.
Team player: helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates.
Creative thinking & curiosity: able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
Basic Qualifications
Bachelor’s Degree or military experience.
At least 2 years of experience in marketing or marketing strategy experience.
Preferred Qualifications
Masters Degree in Marketing, Business, or Communications.
4+ years of experience in marketing or marketing strategy experience.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits). Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
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The Role
The Business Cards & Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business cards and payment products to prospective and existing customers to drive awareness and consideration.
We are looking for a Product Marketing Senior Associate to support and deliver end‑to‑end strategies for our product roadmaps and business objectives. This person will become an SME for our card products and customer segments and partner with teams (marketing, product, design, insights, creative, channels, etc.) to influence how our products show up in‑market. This includes optimizing existing card marketing campaigns as well as working with business and product partners on net‑new features and product strategies.
This role will allow you to flex muscles in building go‑to‑market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels. Successful Senior Marketing Associates are able to tie together key marketing and business results, work across multiple marketing channels, build powerful relationships, and storytell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One.
Key Responsibilities
Develop insight‑driven marketing strategies inclusive of positioning, GTM strategy recommendations, testing opportunities and clear timelines.
Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on‑brand, high quality, aligned to our strategic intent and delivered on schedule.
Assess performance results of marketing campaigns and turn insights into actionable marketing plans.
Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.
Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.
Proactively identify opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices.
Understand and define the intersection of marketing strategy & marketing technology.
Collaborate with channel & digital teams to deliver campaigns into market.
Collaborate with multiple partner teams and navigate
egotiate through a complex organization.
Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies.
Here’s what you’ll need to be successful
High level of initiative and ownership, ability to coordinate efforts across diverse functional groups.
Ability to self‑direct and seamlessly switch between strategic and tactical initiatives regularly.
Succinct, focused written and verbal communication skills.
Customer‑obsessed: loves diving deep into data to understand customer behavior and motivations.
Marketing analytics practitioner & problem solver: uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement & product marketing opportunities.
Collaboration & influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to the underlying business strategy.
Results oriented: focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery within an uncertain and fluid environment.
Team player: helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates.
Creative thinking & curiosity: able to think outside the box for creative development and marketing strategy. Asking questions and pushing to think beyond how we operate today.
Basic Qualifications
Bachelor’s Degree or military experience.
At least 2 years of experience in marketing or marketing strategy experience.
Preferred Qualifications
Masters Degree in Marketing, Business, or Communications.
4+ years of experience in marketing or marketing strategy experience.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits). Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
#J-18808-Ljbffr