Marketing Manager – Healthcare Vertical
Advance Local, Birmingham, AL, United States
Marketing Manager – Healthcare Vertical
Remote-based position
Advance Local is hiring a Marketing Manager to help grow and evolve our Advance Healthcare Marketing brand nationwide. In this role, you’ll lead B2B campaign strategy and execution—from content and creative development to email/lead gen, segmentation, and ROI reporting—partnering closely with Marketing Content, Creative, and Marketing Operations. If you’re equal parts creative and data-driven, enjoy leading cross-functional work, and want to make measurable impact in healthcare marketing, we’d love to meet you.
The base salary range is $70,000 to $80,000 per year.
Responsibilities
Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand.
Manage content calendar, website posting, social media posts.
Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.
Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.
Collaborate with Marketing Operations Director to design email sequences and coordinate lead generation forms for campaigns.
Report on lead generation attribution and marketing automation metrics.
Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.
Qualifications
Bachelor’s degree in marketing, communications or related discipline required
Minimum 5 years’ relevant marketing experience required with an emphasis on digital marketing
Experience managing and developing teams
Experience with Email marketing required
Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
Be a creative thinker but also play a direct role in executing the details themselves
Exceptional writing, presentation, project management, leadership, organizational and communication skills
Strong people skills to work with all levels of management and across departments
Experience utilizing CRM software
Experience shooting and editing basic social media video a plus
This job requires reliable transportation to attend meetings/events.
Benefits
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Equal Opportunity Employer
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
Accommodations
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
#J-18808-Ljbffr
Remote-based position
Advance Local is hiring a Marketing Manager to help grow and evolve our Advance Healthcare Marketing brand nationwide. In this role, you’ll lead B2B campaign strategy and execution—from content and creative development to email/lead gen, segmentation, and ROI reporting—partnering closely with Marketing Content, Creative, and Marketing Operations. If you’re equal parts creative and data-driven, enjoy leading cross-functional work, and want to make measurable impact in healthcare marketing, we’d love to meet you.
The base salary range is $70,000 to $80,000 per year.
Responsibilities
Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand.
Manage content calendar, website posting, social media posts.
Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.
Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.
Collaborate with Marketing Operations Director to design email sequences and coordinate lead generation forms for campaigns.
Report on lead generation attribution and marketing automation metrics.
Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.
Qualifications
Bachelor’s degree in marketing, communications or related discipline required
Minimum 5 years’ relevant marketing experience required with an emphasis on digital marketing
Experience managing and developing teams
Experience with Email marketing required
Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
Be a creative thinker but also play a direct role in executing the details themselves
Exceptional writing, presentation, project management, leadership, organizational and communication skills
Strong people skills to work with all levels of management and across departments
Experience utilizing CRM software
Experience shooting and editing basic social media video a plus
This job requires reliable transportation to attend meetings/events.
Benefits
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Equal Opportunity Employer
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
Accommodations
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
#J-18808-Ljbffr