Senior Marketing Coordinator

Job Summary
The Senior Marketing Coordinator is responsible for providing support to the Director of Marketing in executing the Division's marketing communications plan and fulfilling local community marketing needs.

This position requires onsite attendance 5 days per week in Westborough, Massachusetts.

Primary Responsibilities

Maintain accuracy of all Division's community pages on brand websites and provide necessary creative assets (photos, video, copy, announcements and inventory listings).

Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers and securing legal approval for all incentives.

Create and distribute email marketing strategy per community and division including Realtor communication.

Manage and support Division social media marketing including, content planning, posting and monitoring performance across social platforms.

Order and manage creative assets for communities (Room Designer, Virtual Tours, IFP's, SAM's).

Create and order community brochures and collateral.

Provide community-level marketing point-of-sale materials such as displays, flyers and inserts.

Proficient in Marketing Dashboard & CRM, pull division weekly and monthly reporting for Supervisor (if applicable).

Provide ongoing community presentation audit/assessment from consumer's point-of-view ensuring integrity of signage, flags, welcome mats, etc.

Track and process invoices relating to marketing plan execution.

Coordinate, execute and assist with special community events and neighborhood openings.

Maintaining relationships with 3rd party vendors for various marketing needs.

Update and monitor MLS listings in conjunction with local broker solution (if applicable).

Assist with competitive research and market analysis including, pulling, organizing, and analyzing data to support pricing, positioning and feasibility work.

Participation in monthly field calls and annual marketing summit.

Confidently presents and interacts with supervisor and peers.

Serves as a resource for peer-to-peer training and Home Office pilot opportunities (if applicable).

Scope

Decision Impact: Division

Department Responsibility: Single

Budgetary Responsibility: No

Direct Reports: No

Indirect Reports: No

Required Education

Minimum Bachelor’s Degree in Marketing or Communications or equivalent

Required Experience

Minimum 3-years prior experience in a Marketing support role

Proficiency in Microsoft Excel, including the ability to organize & analyze data

Working understanding of Adobe Creative Suite preferred but not required

Strong written and verbal communication skills

Ability to effectively prioritize, work well in high stress situations and under tight deadlines

Ability to work in a team or independently when required

Pay Information
$32.00 - $39.00 hourly

Hired applicant will be eligible to earn overtime.

Hired applicant will be eligible to receive a bonus in the amount of approximately $4,400 - $8,100 annually.

In addition to up to 9 paid company holidays per year, employees are eligible for up to 6 days of sick pay. Moreover, eligible employees with less than 10 years of service can accrue up to 17 PTO days per year (and up to 22 PTO days per year upon 10 or more years of service).

Employees are eligible to participate in the Company’s 401(k) Plan. Employees (and their eligible dependents) are eligible for medical, dental, and vision insurance coverage. Employees are covered by company-paid disability, basic life insurance and parental leave. Voluntary insurance coverage options, including critical illness, accident, and hospital indemnity, are also available. In addition, the Company offers an Employee Assistance Program and tuition reimbursement (as applicable). Employees may also be eligible for state required benefits such as paid family and medical leave insurance and/or paid sick time as applicable.

Equal Opportunity Employer Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.

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