Marketing Creative Specialist

The Marketing Creative Specialist is a design-first, creatively driven marketing professional who transforms strategic campaign direction into compelling creative, content, and multi-channel execution across digital, print, and experiential platforms. This role blends strong graphic design skills with hands‑on content and digital execution, bringing marketing strategy to life through visually compelling, on‑brand creative.

This is a highly collaborative, execution-focused role for a self‑starter who is curious, detail-oriented, and passionate about creative marketing.

Key Responsibilities
Creative & Design Execution

Design and produce creative assets including:

Email graphics and layouts

Website banners and landing page visuals

Social media graphics and short‑form content

Paid ad creative

Catalog layouts and supporting materials (as assigned)

Tradeshow signage and promotional materials

Ensure visual consistency across all channels and brand touchpoints

Edit and optimize photography for web, email, video, and digital content

Content & Campaign Execution

Execute content aligned to marketing strategy and seasonal campaigns

Own monthly social content calendar creation and execution stemming from leadership strategy

Create and support seasonal campaigns, vendor features, and brand storytelling initiatives

Film, edit, and revise short‑form video content (reels, animations)

Write captions, light marketing copy, and asset‑level messaging

Email & Digital Marketing Support

Build marketing emails from templates (design, layout, visual)

Support ActiveCampaign campaigns and automation workflows

Design landing page visuals and copy blocks and coordinate handoff to IT

Apply understanding of visuals and messaging that drive engagement and conversion

Collaboration & Workflow Ownership

Manage creative workflows and deadlines in a fast‑paced environment

Partner cross‑functionally with Marketing, Sales, Buying, Customer Service, and vendor partners

Support vendor creative needs, artwork, and campaign assets

Contribute to maintaining an organized imagery and asset pipeline

On‑time delivery of creative assets

Creative quality and brand consistency

Effective execution of campaigns across channels

Engagement metrics influenced by creative (CTR, opens, traffic, social engagement)

Responsiveness, reliability, and ownership of work

Qualifications
Required

Bachelor’s degree in Graphic Design, Marketing, or related field

5+ years of experience in graphic design or creative marketing

Strong portfolio demonstrating digital and print design skills

Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Experience designing for email, web, and digital campaigns

Ability to manage multiple projects and deadlines

Preferred

Experience with email marketing platforms (ActiveCampaign preferred)

Familiarity with CMS platforms and basic landing page structure

Experience creating social content and short‑form video

Understanding of print production processes

Experience collaborating with vendors or external partners

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