Brand Development Manager San Francisco Bay Area
Round 2 Spirits, San Francisco, CA, United States
Brand Development Manager (BDM)
The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California.
Core Responsibilities and Activities
Distributor & Market Management
Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market
Conduct regular ride-withs and market work-withs alongside distributor teams
Align on priorities, programming, and execution plans with State Manager guidance
Account Development & Sales Execution
Identify, target, and secure new placements across on-premise and off-premise accounts
Drive menu placements, features, displays, and promotional activity
Maintain and grow key account relationships to increase velocity and visibility
Market Activation
Execute strategic samplings, events, and activations that support account development and brand growth
Identify high-impact local opportunities to increase trial and awareness
Performance & Reporting
Track and report weekly activity, account progress, and market insights
Utilize internal tools and reporting to provide visibility to State Manager and leadership
Brand Representation
Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers
Support local content aligned with brand standards
Compliance & Operations
Ensure all activities comply with company policies and state/local regulations
Manage budget and expenses responsibly and in a timely manner
What Does Success Looks Like?
Increased distribution and account penetration across the Bay Area
Strong alignment and execution with distributor partners
Growth in account velocity and repeat business
Consistent pipeline of new placements and opportunities
Clear, proactive communication with State Manager, RVP and broader team
What Does this Role Require?
Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.
Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.
Frequent moving of product cases, event materials and barware, up to 50 pounds.
Regular night and weekend activities typically outside of standard business hours.
The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time.
Qualifications
2–5+ years of experience in beverage alcohol, distributor sales, or related industry
Experience working within the three-tier system (California experience strongly preferred)
Proven ability to build relationships and drive results in a competitive market
Self-starter with strong organizational and time management skills
Ability to work flexible hours including nights and weekends
Valid driver’s license and reliable transportation
Compensation & Benefits The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.
The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.
This is a remote position.
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The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California.
Core Responsibilities and Activities
Distributor & Market Management
Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market
Conduct regular ride-withs and market work-withs alongside distributor teams
Align on priorities, programming, and execution plans with State Manager guidance
Account Development & Sales Execution
Identify, target, and secure new placements across on-premise and off-premise accounts
Drive menu placements, features, displays, and promotional activity
Maintain and grow key account relationships to increase velocity and visibility
Market Activation
Execute strategic samplings, events, and activations that support account development and brand growth
Identify high-impact local opportunities to increase trial and awareness
Performance & Reporting
Track and report weekly activity, account progress, and market insights
Utilize internal tools and reporting to provide visibility to State Manager and leadership
Brand Representation
Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers
Support local content aligned with brand standards
Compliance & Operations
Ensure all activities comply with company policies and state/local regulations
Manage budget and expenses responsibly and in a timely manner
What Does Success Looks Like?
Increased distribution and account penetration across the Bay Area
Strong alignment and execution with distributor partners
Growth in account velocity and repeat business
Consistent pipeline of new placements and opportunities
Clear, proactive communication with State Manager, RVP and broader team
What Does this Role Require?
Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.
Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.
Frequent moving of product cases, event materials and barware, up to 50 pounds.
Regular night and weekend activities typically outside of standard business hours.
The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time.
Qualifications
2–5+ years of experience in beverage alcohol, distributor sales, or related industry
Experience working within the three-tier system (California experience strongly preferred)
Proven ability to build relationships and drive results in a competitive market
Self-starter with strong organizational and time management skills
Ability to work flexible hours including nights and weekends
Valid driver’s license and reliable transportation
Compensation & Benefits The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives.
The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.
This is a remote position.
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