Associate Manager Digital Marketing Social Creator
Mattel, El Segundo, CA, United States
Associate Manager, Digital Marketing - Social Creator
Full-time
Compensation: USD 112,000 - USD 140,000 - yearly
CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners and suppliers.
The Opportunity:
The Associate Manager, Brand Strategy & Activation will be at the forefront of in‑house social content creation. This is a highly hands‑on role focused on concepting, shooting, editing and posting best‑in‑class social content for a brand. The ideal candidate has strong experience creating content in fast‑paced environments, with a deep understanding of social platforms, trends and what drives engagement. This role requires a creator‑first mindset, nimble execution and a strong commitment to producing content that resonates with audiences.
This role plays an important part in bringing Hot Wheels’ social presence to life on a daily basis, helping shape how the brand shows up across platforms, communities and culture through consistent, high‑quality content. This role partners closely with the Brand Strategy team to translate direction into content, with a focus on speed, relevance and performance.
The Associate Manager’s top priority will be to shoot, edit and post a regular stream of content to Hot Wheels’ social channels. They will assess performance and quickly revise content based on engagement, trends and opportunities. They will collaborate with Mattel’s Inter‑Agency Team (IAT) and ensure cohesion and maximum impact with creator partnerships and creator content.
A collaborative and proactive team player, this individual is highly hands‑on, comfortable owning content creation from start to finish while contributing ideas in a fast‑paced environment.
What Your Impact Will Be:
Social & Brand Strategy Support
Support the execution of a social‑first brand strategy, ensuring consistency across platforms
Monitor cultural trends, social behaviors and creator/influencer content to inform day‑to‑day content creation
Apply the brand’s voice, tone and storytelling approach across social channels
Partner with agencies and internal teams to ensure content aligns with broader campaign objectives
Support cross‑functional alignment to ensure social content is integrated into broader marketing efforts
Social Activation & Execution
On the ground social creator; responsible for concepting, shooting, editing, posting and iterating in real time
Produce a high volume of social‑first content, balancing speed with quality
Execute end‑to‑end content production including pre‑production planning, on‑set capture and post‑production editing using mobile and/or professional camera equipment
Capture high‑quality video and audio using smartphones and/or mirrorless cameras, with working knowledge of lighting setups (natural and artificial) and sound recording equipment (e.g., lavalier and shotgun microphones)
Edit content using industry‑standard and platform‑native tools (e.g., Edits, Adobe Premiere Pro, After Effects, TikTok/Instagram native editors), applying best practices for pacing, hooks and audience retention
Select and integrate music to enhance storytelling and engagement, with strong instincts for trending audio, timing and sound design
Utilize commercial music libraries and licensed audio platforms (e.g., Adobe Stock, META Commercial Library, TikTok Commercial Library) to source and apply music in compliance with brand and legal guidelines
Publish and schedule content natively across social platforms or through CMS tools (e.g., Dash Social, Sprout Social), ensuring proper formatting, tagging, metadata and optimization for each platform’s best practice
Optimize content for platform‑specific formats, ensuring proper framing, resolution, aspect ratios, captions and use of trending audio
Manage and organize digital assets, including footage, project files, music licenses and final exports, following consistent file naming and storage practices
For campaigns, support end‑to‑end social execution from concept through launch and optimization
Assist in the development and execution of always‑on and tentpole social strategies, including key cultural moments and launches
Partner with Influencer team to support creator and influencer programs
Execute platform‑native content designed to drive engagement and participation
For 3rd‑party content, collaborate with creative and production teams to deliver high‑quality, social‑first assets
Coordinate with regional teams to help ensure global strategies are effectively localized
Performance & Optimization
Track social KPIs (engagement, reach, views, sentiment, creator performance) and compile performance reports
Analyze content performance and provide insights to support ongoing optimization
Utilize platform analytics tools (e.g., TikTok Analytics, Instagram Insights, Dash Social insights) to evaluate performance
Monitor brand health through social listening and community engagement
Identify opportunities to improve content effectiveness and platform performance
What We’re Looking For:
5+ years of experience in content creation, at least 2 years of ownership of social content creation for a brand, celebrity or personality
Experience creating and producing social content across platforms
Strong knowledge of social platforms (TikTok, Instagram, Facebook and emerging platforms) and content trends
Hands‑on experience shooting, editing and publishing content using mobile‑first workflows and editing tools (e.g., TikTok/META in‑app editing tools, Adobe Creative Suite, Edits or similar)
Experience selecting music for content, including knowledge of trending audio, sound design and use of commercial music libraries with an understanding of licensing and usage rights
Familiarity with influencer/creator partnerships and campaign coordination
Understanding of social analytics and performance metrics, with the ability to apply learnings to content
Strong organizational skills and attention to detail, with the ability to manage multiple projects
Collaborative mindset with strong cross‑functional communication skills
Proactive, curious and eager to learn in a fast‑paced environment
Passion for culture, entertainment and storytelling, with a pulse on emerging trends
Willingness to travel as needed; occasional international travel may be required
*The pay range is indicative of projected hiring range; however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status and any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr
Full-time
Compensation: USD 112,000 - USD 140,000 - yearly
CREATIVITY IS OUR SUPERPOWER.
It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners and suppliers.
The Opportunity:
The Associate Manager, Brand Strategy & Activation will be at the forefront of in‑house social content creation. This is a highly hands‑on role focused on concepting, shooting, editing and posting best‑in‑class social content for a brand. The ideal candidate has strong experience creating content in fast‑paced environments, with a deep understanding of social platforms, trends and what drives engagement. This role requires a creator‑first mindset, nimble execution and a strong commitment to producing content that resonates with audiences.
This role plays an important part in bringing Hot Wheels’ social presence to life on a daily basis, helping shape how the brand shows up across platforms, communities and culture through consistent, high‑quality content. This role partners closely with the Brand Strategy team to translate direction into content, with a focus on speed, relevance and performance.
The Associate Manager’s top priority will be to shoot, edit and post a regular stream of content to Hot Wheels’ social channels. They will assess performance and quickly revise content based on engagement, trends and opportunities. They will collaborate with Mattel’s Inter‑Agency Team (IAT) and ensure cohesion and maximum impact with creator partnerships and creator content.
A collaborative and proactive team player, this individual is highly hands‑on, comfortable owning content creation from start to finish while contributing ideas in a fast‑paced environment.
What Your Impact Will Be:
Social & Brand Strategy Support
Support the execution of a social‑first brand strategy, ensuring consistency across platforms
Monitor cultural trends, social behaviors and creator/influencer content to inform day‑to‑day content creation
Apply the brand’s voice, tone and storytelling approach across social channels
Partner with agencies and internal teams to ensure content aligns with broader campaign objectives
Support cross‑functional alignment to ensure social content is integrated into broader marketing efforts
Social Activation & Execution
On the ground social creator; responsible for concepting, shooting, editing, posting and iterating in real time
Produce a high volume of social‑first content, balancing speed with quality
Execute end‑to‑end content production including pre‑production planning, on‑set capture and post‑production editing using mobile and/or professional camera equipment
Capture high‑quality video and audio using smartphones and/or mirrorless cameras, with working knowledge of lighting setups (natural and artificial) and sound recording equipment (e.g., lavalier and shotgun microphones)
Edit content using industry‑standard and platform‑native tools (e.g., Edits, Adobe Premiere Pro, After Effects, TikTok/Instagram native editors), applying best practices for pacing, hooks and audience retention
Select and integrate music to enhance storytelling and engagement, with strong instincts for trending audio, timing and sound design
Utilize commercial music libraries and licensed audio platforms (e.g., Adobe Stock, META Commercial Library, TikTok Commercial Library) to source and apply music in compliance with brand and legal guidelines
Publish and schedule content natively across social platforms or through CMS tools (e.g., Dash Social, Sprout Social), ensuring proper formatting, tagging, metadata and optimization for each platform’s best practice
Optimize content for platform‑specific formats, ensuring proper framing, resolution, aspect ratios, captions and use of trending audio
Manage and organize digital assets, including footage, project files, music licenses and final exports, following consistent file naming and storage practices
For campaigns, support end‑to‑end social execution from concept through launch and optimization
Assist in the development and execution of always‑on and tentpole social strategies, including key cultural moments and launches
Partner with Influencer team to support creator and influencer programs
Execute platform‑native content designed to drive engagement and participation
For 3rd‑party content, collaborate with creative and production teams to deliver high‑quality, social‑first assets
Coordinate with regional teams to help ensure global strategies are effectively localized
Performance & Optimization
Track social KPIs (engagement, reach, views, sentiment, creator performance) and compile performance reports
Analyze content performance and provide insights to support ongoing optimization
Utilize platform analytics tools (e.g., TikTok Analytics, Instagram Insights, Dash Social insights) to evaluate performance
Monitor brand health through social listening and community engagement
Identify opportunities to improve content effectiveness and platform performance
What We’re Looking For:
5+ years of experience in content creation, at least 2 years of ownership of social content creation for a brand, celebrity or personality
Experience creating and producing social content across platforms
Strong knowledge of social platforms (TikTok, Instagram, Facebook and emerging platforms) and content trends
Hands‑on experience shooting, editing and publishing content using mobile‑first workflows and editing tools (e.g., TikTok/META in‑app editing tools, Adobe Creative Suite, Edits or similar)
Experience selecting music for content, including knowledge of trending audio, sound design and use of commercial music libraries with an understanding of licensing and usage rights
Familiarity with influencer/creator partnerships and campaign coordination
Understanding of social analytics and performance metrics, with the ability to apply learnings to content
Strong organizational skills and attention to detail, with the ability to manage multiple projects
Collaborative mindset with strong cross‑functional communication skills
Proactive, curious and eager to learn in a fast‑paced environment
Passion for culture, entertainment and storytelling, with a pulse on emerging trends
Willingness to travel as needed; occasional international travel may be required
*The pay range is indicative of projected hiring range; however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status and any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr