Product Marketing Lead

DISQO’s mission is to build the world’s most trusted ad measurement platform that fuels brand growth.
With this identity‑based approach, brands gain more accurate and authentic insight so they can create more meaningful interactions.
DISQO is looking for a Product Marketing Lead who blends sharp strategic marketing instincts with a builder’s mindset and who’s energized by shaping the future of AI‑powered products. You thrive in fast‑moving, highly cross‑functional environments, embrace change, and value collaboration over silos.
What you’ll do

Serve as the in‑house expert on our market and customers by conducting competitive research, market analysis, ICP development, and win/loss analysis
Lead Marketing’s go‑to‑market strategy for product launches and major feature releases, including positioning, messaging, value propositions, and integrated campaign plans
Deliver a consistent cadence of high‑quality product content (articles, reports, case studies, etc.) to support Demand Generation and Brand & Comms
Translate product capabilities into clear, compelling value for commercial teams through close collaboration with Product, Engineering, Sales, and Customer Success
Create and deliver enablement assets—including playbooks, one‑pagers, decks, and battle cards—to support Sales and Customer Success effectiveness
Drive product‑led growth initiatives that increase adoption and expansion among existing customers
Collaborate closely with cross‑functional teams across Marketing, Product, Sales, Customer Success, Events, and Marketing Operations to ensure seamless execution of product marketing initiatives
AI Focused Impact

Integrate AI‑driven insights, tools, and workflows into product marketing to elevate messaging, targeting, and adoption
Partner with Product, Data Science, and Engineering to translate AI‑powered capabilities into clear, differentiated customer value propositions
Apply generative AI, predictive analytics, and automation to enhance content development, competitive intelligence, and audience segmentation
Build AI‑enabled enablement and training materials that help Sales and Customer Success confidently communicate the value of DISQO’s AI‑enhanced products
Champion responsible, high‑impact AI adoption across Marketing—identifying scalable opportunities to improve efficiency, experimentation, and go‑to‑market performance
Qualifications

7+ years of B2B product marketing experience in a high‑growth, fast‑paced startup/scale‑up environment
Proven success partnering with Product Management, Sales, Customer Success, and Revenue Operations in a multi‑product organization
Experience driving integrated marketing plans, differentiated messaging, and product growth across enterprise and product‑led growth motions
Demonstrated ability to produce content that drives demand generation, market awareness, and SEO performance
Deep experience leading product launches, developing positioning and messaging, and creating sales and marketing collateral
Strong analytical skills with the ability to translate data into insights that inform strategy and validate messaging
Exceptional storytelling skills and a track record of enabling teams to deliver compelling product narratives
Clear history of enabling sales teams to meet and exceed their goals
Strong leadership presence with the ability to influence stakeholders, foster collaboration, and drive results across teams
Excellent communication, planning, and interpersonal skills
Comfort operating in ambiguity with a creative, critical‑thinking mindset
Experience in adtech, marketing measurement or programmatic media
Perks & Benefits

100% covered Medical/Dental/Vision for employee, competitive dependent coverage
Stock options
401(k)
Generous PTO policy
Team offsites, social events & happy hours
Life Insurance
Health FSA
Commuter FSA (for hybrid employees)
Catered lunch and fully stocked kitchen
Paid Maternity/Paternity leave
Disability Insurance
Travel Assistance Program
24/7 Counseling Services offered to Employees
DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Your pay will be determined by your experience, work location, and other applicable factors.

#J-18808-Ljbffr