Market Development Coordinator

Purpose
Responsible for daily maintenance of customer relation management system (CRM) and demand generation lifecycle. Engages in proactive outreach to prospective and existing customer base for prospecting/fulfillment activities and in support of customer satisfaction. Works closely with Marketing team members on developing new qualified leads. Provides support to sales team and their measurement programs by analyzing and monitoring sales/sales channel follow up.

Core Responsibilities

Daily administration/maintenance of CRM system, prospecting databases, and sales leads process.

Extensive outreach to prospective and existing customers in the form of lead nurturing to include follow up activities and reporting – assuring that leads are being followed by sales/sales channel personnel, cold calling prospects as needed.

Develop and execute lead nurturing email campaigns, including content creation and performance reporting.

Manage the planning, coordination, and execution of in house events, including open houses, customer visits, and internal celebrations.

Market analysis support (data gathering).

Daily communication and collaboration with Regional Managers for in-territory lead management and analysis.

Backup support of MarComm personnel as needed.

Other duties as assigned.

Qualifications & Requirements

Associate or bachelor’s degree required. Equivalent certification program or comparable job history considered.

Minimum of 1-2 years’ experience in direct marketing, telemarketing, or sales experience.

High level of computer competency including CRM platforms (Salesforce experience a plus), MS Outlook, Excel, and email marketing platforms.

Outstanding communication skills, highly proficient and comfortable with phone contact.

Desired Characteristics

Critical thinker and creative problem solver

Strong organizational skills and the ability to manage multiple projects simultaneously.

Thrives in a collaborative team setting

High attention to detail

Experience with demand generation (lead development thru conversion to sale) process.

Ability to communicate well with others and work in a team based setting.

Compensation & Benefits
For informational purposes only the range of pay for this role is $62,354 to $68,900 US Dollar (USD) Salaried based on a variety of factors. For informational purposes only this role is eligible to participate in the Company’s Quarterly Cash Bonus Plan paid out at the quarterly bonus factor of 1X the Company’s bonus multiple based on the Company’s performance in the applicable quarter. Employees will receive 120 hours paid time off every year. Employees will also receive 10 paid holidays. Employees and their families are eligible to participate in the company’s medical, dental, vision and basic life insurance. Employees are eligible to enroll in the Company’s 401k plan.

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