Business Development Representative
Genuine Search Group, Phoenix, AZ, United States
Business Development Representative (BDR)
The Business Development Representative (BDR) is responsible for generating new business opportunities, prospecting potential clients, and ensuring a steady flow of qualified pipeline for the Sales team. This role involves connecting with prospects through outbound outreach, qualifying leads, and booking discovery meetings. The BDR plays a critical role in driving revenue growth and expanding market reach. This position reports to Business Development leadership and requires on-site collaboration at a designated office location.
Day-to-Day Responsibilities
All Levels:
Prospect new leads through outbound calls, emails, and social channels
Qualify inbound and outbound leads to assess fit and readiness
Schedule discovery calls and hand off opportunities to Sales
Accurately track activities, maintain CRM records, and update account/prospect details
Stay informed on company solutions, industry trends, and competitors to build credibility in conversations
Junior Business Development Representative (Level I):
Learn the sales process, prospecting fundamentals, and CRM tools
Work from defined prospect lists with guided outreach cadences
Shadow experienced team members and participate in training programs
Business Development Representative (Level II):
Perform all Level I responsibilities with increased independence and consistency
Manage a consistent outbound cadence and self-direct daily activity goals
Refine messaging to align with prospect needs and industry language
Collaborate with sales partners to ensure high-quality opportunity handoffs
Senior Business Development Representative (Level III):
Execute Level I and II responsibilities with advanced expertise and minimal guidance
Consistently exceed pipeline generation targets
Mentor and support onboarding of newer team members
Provide feedback on prospecting strategies, messaging, and qualification processes
Handle more complex or higher-value accounts
Lead Business Development Representative (Level IV):
Demonstrate mastery across all BDR responsibilities with strategic influence
Act as a point of contact for the BDR team, helping coordinate outreach strategy
Lead onboarding and training initiatives for new hires
Partner with Sales and Marketing to refine lead scoring and outbound strategies
Manage high-priority strategic accounts and model best practices
Qualifications
All Levels:
Strong written and verbal communication skills with the ability to build rapport quickly
Goal-oriented mindset with resilience and persistence
Ability to manage multiple priorities in a fast-paced environment
Curiosity and adaptability to learn new tools and industry knowledge
High level of integrity in maintaining CRM data and follow-through
Team-oriented with a collaborative approach
Ability to work on-site in a structured office environment
Junior Business Development Representative (Level I):
Eagerness to learn sales processes and prospecting skills
Comfortable with cold outreach (calls, emails, social) with guidance
Developing familiarity with CRM systems (e.g., Salesforce or similar)
Ability to meet activity-based goals while learning qualification best practices
Business Development Representative (Level II):
Minimum of 1 year of sales or customer-facing experience
Ability to independently manage outbound prospecting efforts
Familiarity with CRM and sales engagement tools (e.g., Salesforce, HubSpot, Outreach)
Proven ability to qualify leads and schedule discovery meetings
Track record of meeting or exceeding pipeline goals
Senior Business Development Representative (Level III):
Minimum of 3 years of BDR/SDR experience with consistent goal attainment
Strong consultative selling and messaging skills
Experience mentoring peers and supporting onboarding efforts
Demonstrated initiative in improving team performance and processes
Lead Business Development Representative (Level IV):
Minimum of 5 years of BDR/SDR experience as a top performer
Experience mentoring, coaching, and developing team members
Ability to collaborate cross-functionally with Sales and Marketing leadership
Skilled in managing complex, multi-stakeholder opportunities
Ability to balance individual performance with team leadership responsibilities
Opportunity to contribute to a high-growth, innovative organization
Equity participation opportunities
Collaborative, transparent, and performance-driven culture
Direct impact on company growth and success
Professional development and training support
Team events and engagement opportunities
Health, dental, and vision coverage
Retirement plan with company match
Life and disability insurance
Flexible spending and health savings accounts
Paid time off and flexible vacation policies
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The Business Development Representative (BDR) is responsible for generating new business opportunities, prospecting potential clients, and ensuring a steady flow of qualified pipeline for the Sales team. This role involves connecting with prospects through outbound outreach, qualifying leads, and booking discovery meetings. The BDR plays a critical role in driving revenue growth and expanding market reach. This position reports to Business Development leadership and requires on-site collaboration at a designated office location.
Day-to-Day Responsibilities
All Levels:
Prospect new leads through outbound calls, emails, and social channels
Qualify inbound and outbound leads to assess fit and readiness
Schedule discovery calls and hand off opportunities to Sales
Accurately track activities, maintain CRM records, and update account/prospect details
Stay informed on company solutions, industry trends, and competitors to build credibility in conversations
Junior Business Development Representative (Level I):
Learn the sales process, prospecting fundamentals, and CRM tools
Work from defined prospect lists with guided outreach cadences
Shadow experienced team members and participate in training programs
Business Development Representative (Level II):
Perform all Level I responsibilities with increased independence and consistency
Manage a consistent outbound cadence and self-direct daily activity goals
Refine messaging to align with prospect needs and industry language
Collaborate with sales partners to ensure high-quality opportunity handoffs
Senior Business Development Representative (Level III):
Execute Level I and II responsibilities with advanced expertise and minimal guidance
Consistently exceed pipeline generation targets
Mentor and support onboarding of newer team members
Provide feedback on prospecting strategies, messaging, and qualification processes
Handle more complex or higher-value accounts
Lead Business Development Representative (Level IV):
Demonstrate mastery across all BDR responsibilities with strategic influence
Act as a point of contact for the BDR team, helping coordinate outreach strategy
Lead onboarding and training initiatives for new hires
Partner with Sales and Marketing to refine lead scoring and outbound strategies
Manage high-priority strategic accounts and model best practices
Qualifications
All Levels:
Strong written and verbal communication skills with the ability to build rapport quickly
Goal-oriented mindset with resilience and persistence
Ability to manage multiple priorities in a fast-paced environment
Curiosity and adaptability to learn new tools and industry knowledge
High level of integrity in maintaining CRM data and follow-through
Team-oriented with a collaborative approach
Ability to work on-site in a structured office environment
Junior Business Development Representative (Level I):
Eagerness to learn sales processes and prospecting skills
Comfortable with cold outreach (calls, emails, social) with guidance
Developing familiarity with CRM systems (e.g., Salesforce or similar)
Ability to meet activity-based goals while learning qualification best practices
Business Development Representative (Level II):
Minimum of 1 year of sales or customer-facing experience
Ability to independently manage outbound prospecting efforts
Familiarity with CRM and sales engagement tools (e.g., Salesforce, HubSpot, Outreach)
Proven ability to qualify leads and schedule discovery meetings
Track record of meeting or exceeding pipeline goals
Senior Business Development Representative (Level III):
Minimum of 3 years of BDR/SDR experience with consistent goal attainment
Strong consultative selling and messaging skills
Experience mentoring peers and supporting onboarding efforts
Demonstrated initiative in improving team performance and processes
Lead Business Development Representative (Level IV):
Minimum of 5 years of BDR/SDR experience as a top performer
Experience mentoring, coaching, and developing team members
Ability to collaborate cross-functionally with Sales and Marketing leadership
Skilled in managing complex, multi-stakeholder opportunities
Ability to balance individual performance with team leadership responsibilities
Opportunity to contribute to a high-growth, innovative organization
Equity participation opportunities
Collaborative, transparent, and performance-driven culture
Direct impact on company growth and success
Professional development and training support
Team events and engagement opportunities
Health, dental, and vision coverage
Retirement plan with company match
Life and disability insurance
Flexible spending and health savings accounts
Paid time off and flexible vacation policies
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