Research Analyst
Angarai, College Park, MD, United States
College Park, United States | Posted on 04/23/2026
Candidate Application Submission Deadline 05/08/2026
Job Type Full time
Work Experience 4-5 years
City College Park
State/Province Maryland
Country United States
About Us Headquartered in College Park, Maryland, ANGARAI is a professional management solution and services organization with a Project Management Office (PMO), specializing in Enterprise Transformation Services and Enterprise Oversight Services.
Job Description Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
Conduct current-state discovery of the legacy platform , including: Campaigns
Audience segments
Email templates
Automation workflows
Reporting artifacts
Integration points
Maintain organized documentation repositories accessible to project stakeholders.
Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
Analyze historical campaign performance and help define baseline metrics such as: Open rate
Click-through rate (CTR)
Conversion rate (CVR)
Cost-per-click (CPC)
Return on ad spend (ROAS)
Assist with project tracking, including milestones, risks, dependencies, and action items.
Prepare status reports, presentations, and meeting documentation for stakeholders.
Support User Acceptance Testing (UAT) , including: Test script development
Issue tracking and triage
Coordination with development teams
Assist with change management and user readiness : Training materials
Documentation
Stakeholder communications
Gather insights from end users to identify workflow gaps and improvement opportunities.
Maintain awareness of data privacy, security, and compliance considerations related to customer data.
Follow established project management and change control processes.
Requirements Minimum Qualifications At least two (2) years of professional experience (internships may count if relevant and hands‑on).
Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
Exposure to SFMC through learning, certification preparation, coursework, or hands‑on use.
Experience with digital marketing tools such as: Google Ads
Meta Ads Manager
Email marketing platforms
Experience with web analytics tools such as: Google Analytics (GA4)
Google Search Console
Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
Experience with A/B testing for campaigns or landing pages.
Basic understanding of SDLC and Agile methodologies.
Strong written and verbal communication skills.
Ability to collaborate across technical and business teams.
Strong organizational skills and attention to detail.
Preferred Qualifications 2+ years of hands‑on experience with SFMC or similar platforms.
Experience supporting system migrations or platform transitions.
Experience with SEO tools (e.g., SEMrush).
Familiarity with social media management tools (e.g., Hootsuite).
Experience with CRM systems (e.g., Salesforce, HubSpot).
Proficiency with data visualization tools (Tableau, Power BI).
Advanced Excel skills (pivot tables, lookups).
Basic SQL knowledge.
Exposure to Python, R, or statistical tools.
Experience with conversion rate optimization (CRO).
Familiarity with CMS or e‑commerce platforms.
Experience creating presentations and stakeholder materials.
Knowledge of email compliance standards and accessibility best practices.
Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).
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Candidate Application Submission Deadline 05/08/2026
Job Type Full time
Work Experience 4-5 years
City College Park
State/Province Maryland
Country United States
About Us Headquartered in College Park, Maryland, ANGARAI is a professional management solution and services organization with a Project Management Office (PMO), specializing in Enterprise Transformation Services and Enterprise Oversight Services.
Job Description Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
Conduct current-state discovery of the legacy platform , including: Campaigns
Audience segments
Email templates
Automation workflows
Reporting artifacts
Integration points
Maintain organized documentation repositories accessible to project stakeholders.
Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
Analyze historical campaign performance and help define baseline metrics such as: Open rate
Click-through rate (CTR)
Conversion rate (CVR)
Cost-per-click (CPC)
Return on ad spend (ROAS)
Assist with project tracking, including milestones, risks, dependencies, and action items.
Prepare status reports, presentations, and meeting documentation for stakeholders.
Support User Acceptance Testing (UAT) , including: Test script development
Issue tracking and triage
Coordination with development teams
Assist with change management and user readiness : Training materials
Documentation
Stakeholder communications
Gather insights from end users to identify workflow gaps and improvement opportunities.
Maintain awareness of data privacy, security, and compliance considerations related to customer data.
Follow established project management and change control processes.
Requirements Minimum Qualifications At least two (2) years of professional experience (internships may count if relevant and hands‑on).
Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
Exposure to SFMC through learning, certification preparation, coursework, or hands‑on use.
Experience with digital marketing tools such as: Google Ads
Meta Ads Manager
Email marketing platforms
Experience with web analytics tools such as: Google Analytics (GA4)
Google Search Console
Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
Experience with A/B testing for campaigns or landing pages.
Basic understanding of SDLC and Agile methodologies.
Strong written and verbal communication skills.
Ability to collaborate across technical and business teams.
Strong organizational skills and attention to detail.
Preferred Qualifications 2+ years of hands‑on experience with SFMC or similar platforms.
Experience supporting system migrations or platform transitions.
Experience with SEO tools (e.g., SEMrush).
Familiarity with social media management tools (e.g., Hootsuite).
Experience with CRM systems (e.g., Salesforce, HubSpot).
Proficiency with data visualization tools (Tableau, Power BI).
Advanced Excel skills (pivot tables, lookups).
Basic SQL knowledge.
Exposure to Python, R, or statistical tools.
Experience with conversion rate optimization (CRO).
Familiarity with CMS or e‑commerce platforms.
Experience creating presentations and stakeholder materials.
Knowledge of email compliance standards and accessibility best practices.
Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).
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