Performance Marketing Manager, Retail Search
Procter & Gamble, Boston, MA, United States
Job Location
BOSTON GO & TECH CENTER
Job Description
The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.
The ideal candidate combines strong analytical skills with hands‑on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high‑performing search strategies.
Key Responsibilities
Search Strategy & Activation
Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel)
Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans
Campaign Management & Optimization
Manage day‑to‑day activation of search campaigns, including budget pacing, bid management, and targeting refinements
Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners
Performance Measurement & Insights
Monitor and analyze performance using platform reporting, dashboards, and internal tools
Identify trends, risks, and opportunities across keywords, products, and retailers
Deliver clear performance readouts and actionable insights to internal stakeholders
Cross‑Functional Collaboration
Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies
Collaborate with creative teams to ensure assets are optimized for search performance
Work with agency partners (where applicable) to ensure best‑in‑class execution and governance
Financial & Business Management
Manage search budgets with discipline, ensuring efficient investment and accurate forecasting
Support annual planning, quarterly phasing, and in‑year reallocation decisions
Contribute to test‑and‑learn agendas to drive continuous improvement and innovation
Job Qualifications
Required Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or a related field
Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred)
Hands‑on experience managing search campaigns within major eRetail platforms
Strong analytical skills with the ability to interpret performance data and translate insights into action
Proficiency in Excel and performance reporting tools
Preferred Qualifications
Experience working with CPG, consumer goods, or omnichannel retail environments
Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media)
Experience managing agencies or external partners
Understanding of shopper marketing and digital shelf optimization
Key Success Metrics
Return on ad spend (ROAS) and cost efficiency
Conversion rate and sales growth of priority SKUs
Share of search / category visibility
Budget accuracy and pacing
Quality and impact of insights delivered to stakeholders
Core Competencies
Data‑driven decision making
Commercial and growth mindset
Strong communication and storytelling with data
Attention to detail with the ability to manage multiple priorities
Curiosity and willingness to test, learn, and adapt
Compensation
Compensation for roles at P&G varies depending on a wide array of non‑discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
Starting Pay / Salary Range: $85,000.00 - $122,200.00 / year
Equal Opportunity & EEO Statements
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQs, please click HERE (https://faq.pgwebtools.com/us-work-authorization-faqs/).
Procter & Gamble participates in e‑verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule
Full time
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BOSTON GO & TECH CENTER
Job Description
The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.
The ideal candidate combines strong analytical skills with hands‑on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high‑performing search strategies.
Key Responsibilities
Search Strategy & Activation
Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel)
Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans
Campaign Management & Optimization
Manage day‑to‑day activation of search campaigns, including budget pacing, bid management, and targeting refinements
Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners
Performance Measurement & Insights
Monitor and analyze performance using platform reporting, dashboards, and internal tools
Identify trends, risks, and opportunities across keywords, products, and retailers
Deliver clear performance readouts and actionable insights to internal stakeholders
Cross‑Functional Collaboration
Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies
Collaborate with creative teams to ensure assets are optimized for search performance
Work with agency partners (where applicable) to ensure best‑in‑class execution and governance
Financial & Business Management
Manage search budgets with discipline, ensuring efficient investment and accurate forecasting
Support annual planning, quarterly phasing, and in‑year reallocation decisions
Contribute to test‑and‑learn agendas to drive continuous improvement and innovation
Job Qualifications
Required Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or a related field
Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred)
Hands‑on experience managing search campaigns within major eRetail platforms
Strong analytical skills with the ability to interpret performance data and translate insights into action
Proficiency in Excel and performance reporting tools
Preferred Qualifications
Experience working with CPG, consumer goods, or omnichannel retail environments
Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media)
Experience managing agencies or external partners
Understanding of shopper marketing and digital shelf optimization
Key Success Metrics
Return on ad spend (ROAS) and cost efficiency
Conversion rate and sales growth of priority SKUs
Share of search / category visibility
Budget accuracy and pacing
Quality and impact of insights delivered to stakeholders
Core Competencies
Data‑driven decision making
Commercial and growth mindset
Strong communication and storytelling with data
Attention to detail with the ability to manage multiple priorities
Curiosity and willingness to test, learn, and adapt
Compensation
Compensation for roles at P&G varies depending on a wide array of non‑discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
Starting Pay / Salary Range: $85,000.00 - $122,200.00 / year
Equal Opportunity & EEO Statements
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQs, please click HERE (https://faq.pgwebtools.com/us-work-authorization-faqs/).
Procter & Gamble participates in e‑verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule
Full time
#J-18808-Ljbffr