Digital Marketing Manager
Abbott, Los Angeles, CA, United States
Title: Digital Marketing Manager
Location: Alameda, CA
Duration: 6 Months
100% Onsite
Job Summary
The Web Content Specialist is responsible for managing and supporting global content management systems, as well as maintaining high-quality digital content across websites. This role involves providing user training, troubleshooting system issues, and collaborating with cross‑functional teams including marketing, regulatory, and digital stakeholders to ensure content aligns with organizational standards and goals.
Key Responsibilities
Serve as a subject matter expert for content management systems and digital platforms.
Manage and maintain website content, including updating graphics, uploading documents, and publishing pages.
Ensure all web content is accurate, up‑to‑date, error‑free, and aligned with business objectives.
Create new web pages and update existing content based on business needs and promotional calendars.
Ensure adherence to brand guidelines, usability principles, and accessibility standards.
Collaborate with marketing teams to support campaigns, strategies, and promotional initiatives.
Identify opportunities to improve website performance and enhance customer experience.
Work with digital agencies and internal teams to test new features, conduct user acceptance testing (UAT), and report issues.
Monitor and analyze website performance using tools such as Crown Peak, Adobe Analytics, or similar platforms, and recommend improvements.
Import and manage digital assets within content management systems, including metadata tagging.
Provide support to CMS users by addressing queries related to workflows, permissions, and content libraries.
Qualifications and Education
Bachelor’s degree in marketing, Communications, Digital Media, Advertising, or a related field
OR
Equivalent combination of education and relevant work experience
Experience & Skills
Minimum 2 years of experience in digital marketing or content management systems
Familiarity with Adobe Creative Suite is an added advantage
Proficiency in Microsoft Office tools
Ability to work independently with minimal supervision
Strong problem‑solving skills and proactive mindset
Self‑motivated, detail‑oriented, and innovative
Excellent communication and collaboration skills
Ability to influence stakeholders and work across teams
High level of integrity, accountability, and reliability
Consultants Eligible Benefits Upon Waiting Period
Medical and Prescription Drug Plans
Dental Plan
Vision Plan
Health Savings Account (for High Deductible Health Plans)
Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
Supplemental Life Insurance
Short Term Disability (coverage varies by state)
Long Term Disability
Critical Illness, Hospital coverage, Accident Insurance
MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
401(k)
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Location: Alameda, CA
Duration: 6 Months
100% Onsite
Job Summary
The Web Content Specialist is responsible for managing and supporting global content management systems, as well as maintaining high-quality digital content across websites. This role involves providing user training, troubleshooting system issues, and collaborating with cross‑functional teams including marketing, regulatory, and digital stakeholders to ensure content aligns with organizational standards and goals.
Key Responsibilities
Serve as a subject matter expert for content management systems and digital platforms.
Manage and maintain website content, including updating graphics, uploading documents, and publishing pages.
Ensure all web content is accurate, up‑to‑date, error‑free, and aligned with business objectives.
Create new web pages and update existing content based on business needs and promotional calendars.
Ensure adherence to brand guidelines, usability principles, and accessibility standards.
Collaborate with marketing teams to support campaigns, strategies, and promotional initiatives.
Identify opportunities to improve website performance and enhance customer experience.
Work with digital agencies and internal teams to test new features, conduct user acceptance testing (UAT), and report issues.
Monitor and analyze website performance using tools such as Crown Peak, Adobe Analytics, or similar platforms, and recommend improvements.
Import and manage digital assets within content management systems, including metadata tagging.
Provide support to CMS users by addressing queries related to workflows, permissions, and content libraries.
Qualifications and Education
Bachelor’s degree in marketing, Communications, Digital Media, Advertising, or a related field
OR
Equivalent combination of education and relevant work experience
Experience & Skills
Minimum 2 years of experience in digital marketing or content management systems
Familiarity with Adobe Creative Suite is an added advantage
Proficiency in Microsoft Office tools
Ability to work independently with minimal supervision
Strong problem‑solving skills and proactive mindset
Self‑motivated, detail‑oriented, and innovative
Excellent communication and collaboration skills
Ability to influence stakeholders and work across teams
High level of integrity, accountability, and reliability
Consultants Eligible Benefits Upon Waiting Period
Medical and Prescription Drug Plans
Dental Plan
Vision Plan
Health Savings Account (for High Deductible Health Plans)
Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
Supplemental Life Insurance
Short Term Disability (coverage varies by state)
Long Term Disability
Critical Illness, Hospital coverage, Accident Insurance
MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
401(k)
#J-18808-Ljbffr