BUSINESS DEVELOPMENT MANAGER

Job Overview Plans, executes, and drives sales activity for the assigned channel across all brands in the division. Targets and manages daily activities for OEMs, system integrators, distributors, alternate channels, contractors, specifiers, and end‑users to ensure efficient and productive performance and move the business forward. Improves market share, supports all assigned marketing campaigns, and manages daily sales activities, including independent sales reps, to ensure full utilization of all sales resources.
Essential Duties & Responsibilities Develop and maintain strong relationships with existing and prospective constituents in the electrical industry.
Gain a deep understanding of technical products and effectively communicate their benefits and applications.
Lead the development and execution of sales strategies to achieve conversion targets and drive demand creation.
Oversee all phases of conversions from initial interest through to conversion, ensuring product satisfaction and all requirements are met.
Conduct comprehensive technical presentations and product demonstrations tailored to constituents’ needs.
Work closely with other departments, including Product Development, Marketing, and Customer Service, to ensure cohesive support of conversion initiatives.
Analyze market trends, competitive landscape, and customer feedback to inform strategic decisions.
Utilize Customer Relationship Management tools to track constituent interactions, sales activities, and statuses.
Participate in industry events, conferences, and trade shows to build a robust network and stay current with industry developments.
Key Measurements Lead Conversion Rate: Track the percentage of leads converted into sales.
Conversion Cycle Length: Measure the average time taken to close a conversion from initial contact.
Pipeline Value: Monitor the total value of opportunities in the conversion pipeline.
New Customer Acquisition Rate: Measure the number of new customers acquired within a specific period.
Market Penetration: Track increase in market share within target segments.
Brand Awareness: Monitor metrics related to brand visibility and recognition in the market.
Required Skills Strong ability to understand and articulate technical product knowledge
Exceptional skills in technical presentations and communication
Extensive knowledge of the electrical industry
Proficient in identifying and meeting constituent requirements
Strong project management capabilities
Excellent critical problem‑solving skills
Proficient in customer relationship management tools
Strong analytical thinking abilities
Effective cross‑functional collaboration skills
Competent in demand creation sales models
Highly skilled in networking
Preferred Skills Experience in a remote work environment
Additional certifications in project management or sales
Familiarity with emerging trends in the electrical industry
Advanced proficiency in analytical tools and software
Training & Development Ongoing professional development opportunities
Access to industry‑specific training and resources
Travel Requirements Periodic travel may be required for constituent meetings, industry events, and trade shows
Travel frequency will be based on constituent response and needs
Technical Skills Proficiency in CRM software solutions
Proficiency or willingness to learn configuration tools
Advanced skills in Microsoft Office Suite, especially Excel and PowerPoint
Salary Range Competitive salary commensurate with proven experience
Attractive self‑managed performance‑based incentive
Company Culture At Robroy, we pride ourselves on fostering a collaborative, innovative, and inclusive work environment. Our culture is built on mutual respect, trust, continuous learning, and a shared commitment to excellence. We value appreciation and balance, encourage professional growth, and recognize the achievements of our team members. Our remote work setup offers flexibility and autonomy, while our robust support systems ensure you remain connected, engaged, and well‑supported.

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