Associate Editor, Shop TODAY

Compensation: USD 65,000 - USD 75,000 - yearly

Job Description
TODAY Digital, the multiplatform arm of America’s favorite morning show, is looking for an Associate Editor to support Shop TODAY’s editorial and commerce initiatives, with a strong focus on our signature awards franchises.

The associate editor will play a key role in planning and producing large-scale, high-impact awards packages (including Beauty Awards, Travel Gear Awards and Gifts We Love) while also contributing to daily editorial coverage and tentpole events like Prime Day and Black Friday / Cyber Monday. This person will be integrated in every aspect of the editorial process, from research and testing support to writing, editing and optimizing content to drive performance metrics.

The ideal candidate is a sharp, detail-oriented editor with a firm grasp of the lifestyle journalism realm. They should have experience working in a fast-paced environment and can seamlessly shift between big-picture franchise planning and hands‑on content creation. They should also have a knack for providing thoughtful insight and new perspectives into commerce content to help readers make informed decisions about their purchases.

Responsibilities:

Support end‑to‑end execution and logistical planning of Shop TODAY’s awards franchises, including market research, product and testing coordination, ensuring timelines, deliverables and cross‑team coordination stay on track

Partner with editors to develop testing methodologies and ensure editorial consistency and integrity across franchises

Support breakout awards coverage, including writing, editing and optimizing stories for increased performance

Write, edit and refresh commerce content across categories including beauty, travel, tech and lifestyle

Support coverage during tentpole commerce events like Prime Day and Black Friday / Cyber Monday

Monitor story performance using analytics platforms and use insights to improve content, headlines, product curation and overall strategy

Collaborate with SEO, social and audience teams to maximize reach and conversions

Qualifications

At least 2+ years of experience in lifestyle, commerce or service journalism

Bachelor's degree or equivalent experience

Strong editorial judgment with the ability to write clean, engaging and conversion‑minded copy

Experience working efficiently and accurately in a deadline‑driven environment managing multiple projects

Interest in shopping and lifestyle trends

Experience writing and editing in a CMS

Experience utilizing SEO best practices and tools

Excellent verbal/written communication skills and knowledge of AP style

Sharp editorial judgement and a clear understanding of the Shop TODAY voice and audience

Experience working on an awards franchise (or similar big project franchise) in the lifestyle space a plus

Ecommerce editorial experience preferred; familiarity with affiliate marketing platforms a plus

Additional Requirements:

Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in‑office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $65,000 - $75,000

Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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