Marketing Strategist - Marsh US Affinity
Marsh & McLennan, Bethesda, MD, United States
Marketing Strategist We are currently seeking a Marketing Strategist for Marsh's US Affinity practice to take our dynamic and growth-oriented business to the next level.
This marketing position will have responsibility for supporting Marsh's go-to-market strategy for the US affinity business. In this role, the marketing strategist will work closely with the business leaders to build and execute B2B and B2B2C marketing strategies that focus on gaining new sponsor clients, growing participation for new and existing programs and increasing overall profitability across programs.
The ideal candidate has a keen understanding of audience needs, can seamlessly balance multiple, and often evolving priorities, and can effectively collaborate and execute from strategy to implementation to analysis.
This position will be based in Bethesda, MD, New York City, NY or Broomfield, CO with a hybrid work model (3 days per week in the office).
We will count on you to:
Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content
Build thoughtful customer journeys as part of an integrated marketing campaign.
Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities.
Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
Ensure marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI.
Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
Plan and execute effective and engaging events that drive leads and/or growth
Create and execute the day-to-day marketing needs of the Franchise, Agents and Business Solutions verticals to grow participation within our dynamic client groups
Evaluate marketing and promotional activities in order to recommend strategy adjustments.
Present new and innovative ideas to ensure the organization's marketing strategies are fresh and exciting.
Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.
What's in it for you?
You will be able to take our dynamic and growth-oriented affinity practice to the next level.
Apply your innovative & self-starter background to work on strategic development, content creation, digital marketing, communications, and go-to-market plans.
Share your marketing passion to help enhance the customer experience through both digital and traditional marketing tactics.
Utilize your ability to multi-task and prioritize your work by our while collaborating effectively with staff, management, partners and vendors to help drive marketing initiatives from strategy to implementation to analysis.
What you need to have:
A Bachelor's degree in marketing, business or related field preferred or equivalent work experience.
A minimum of 5 years of marketing experience, with a strong focus on digital marketing.
Copywriting, editing and design experience.
What makes you stand out:
Having an MBA
Comfortable with digital marketing tools and quick to learn new platforms
Experience with strategic and operational B2B and/or B2B2C marketing
Familiarity with Salesforce Marketing Cloud, Adobe Experience Manager, and Adobe Creative Suite (preferred)
Experience in insurance or financial services (strongly preferred)
Excellent presentation, written, and verbal communication skills
Proven ability to collaborate within a matrixed organization
Experience influencing and leading cross-functional teams
Strong project management: prioritize and manage multiple projects in a fast-paced environment; set realistic deadlines and act with a sense of urgency
Energetic, proactive, and adaptable to rapid growth and change
Independent worker who is also highly collaborative across the business
Willingness to share ideas, voice opinions, and advocate for the customer
Excellent data analysis skills, attention to detail, and ability to convert creative problem-solving into measurable business results
Why join our team:
Opportunities for professional development and career advancement within a global leader in the insurance industry.
Be part of a supportive and inclusive work environment that values diverse perspectives and encourages innovation.
Contribute to a company that is dedicated to excellence, integrity, and delivering exceptional value to clients.
This marketing position will have responsibility for supporting Marsh's go-to-market strategy for the US affinity business. In this role, the marketing strategist will work closely with the business leaders to build and execute B2B and B2B2C marketing strategies that focus on gaining new sponsor clients, growing participation for new and existing programs and increasing overall profitability across programs.
The ideal candidate has a keen understanding of audience needs, can seamlessly balance multiple, and often evolving priorities, and can effectively collaborate and execute from strategy to implementation to analysis.
This position will be based in Bethesda, MD, New York City, NY or Broomfield, CO with a hybrid work model (3 days per week in the office).
We will count on you to:
Develop and execute strategic marketing plans and programs tied to corporate and business segment objectives, with a focus on driving new business and business growth.
Serve as a strategic marketing partner to client and partner managers, guiding them on appropriate positioning of our offerings and value propositions.
Create compelling, content-rich customer engagement opportunities to educate affinity customers about our offerings throughout the policy lifecycle, including emails, website, social media and direct mail content
Build thoughtful customer journeys as part of an integrated marketing campaign.
Utilize Marketing automation and digital tools to drive buying decisions, increase retention and further cross-selling opportunities.
Work closely with sales to ensure coordination of sales and marketing campaigns and lead generation efforts.
Ensure marketing metrics, including customer engagement and online behavior, are in place and being reported out to the business to demonstrate the ROI.
Identify new methods for demand generation strategies and campaigns with a focus on results and analytics.
Plan and execute effective and engaging events that drive leads and/or growth
Create and execute the day-to-day marketing needs of the Franchise, Agents and Business Solutions verticals to grow participation within our dynamic client groups
Evaluate marketing and promotional activities in order to recommend strategy adjustments.
Present new and innovative ideas to ensure the organization's marketing strategies are fresh and exciting.
Develop and coordinate advertising and promotional activities linked to contests, webinars, educational opportunities, and other activities.
Coordinate the execution of promotional activities including print, digital, convention, promotional giveaways, and signage.
What's in it for you?
You will be able to take our dynamic and growth-oriented affinity practice to the next level.
Apply your innovative & self-starter background to work on strategic development, content creation, digital marketing, communications, and go-to-market plans.
Share your marketing passion to help enhance the customer experience through both digital and traditional marketing tactics.
Utilize your ability to multi-task and prioritize your work by our while collaborating effectively with staff, management, partners and vendors to help drive marketing initiatives from strategy to implementation to analysis.
What you need to have:
A Bachelor's degree in marketing, business or related field preferred or equivalent work experience.
A minimum of 5 years of marketing experience, with a strong focus on digital marketing.
Copywriting, editing and design experience.
What makes you stand out:
Having an MBA
Comfortable with digital marketing tools and quick to learn new platforms
Experience with strategic and operational B2B and/or B2B2C marketing
Familiarity with Salesforce Marketing Cloud, Adobe Experience Manager, and Adobe Creative Suite (preferred)
Experience in insurance or financial services (strongly preferred)
Excellent presentation, written, and verbal communication skills
Proven ability to collaborate within a matrixed organization
Experience influencing and leading cross-functional teams
Strong project management: prioritize and manage multiple projects in a fast-paced environment; set realistic deadlines and act with a sense of urgency
Energetic, proactive, and adaptable to rapid growth and change
Independent worker who is also highly collaborative across the business
Willingness to share ideas, voice opinions, and advocate for the customer
Excellent data analysis skills, attention to detail, and ability to convert creative problem-solving into measurable business results
Why join our team:
Opportunities for professional development and career advancement within a global leader in the insurance industry.
Be part of a supportive and inclusive work environment that values diverse perspectives and encourages innovation.
Contribute to a company that is dedicated to excellence, integrity, and delivering exceptional value to clients.