Marketing Manager Business Unit
Briggs & Stratton, Wauwatosa, WI, United States
As a Marketing Manager, your goal will be to strategically use all marketing disciplines to support new product launches, set and reach KPIs and metrics that will drive awareness of new products and support new placement in the dealer channel. Product marketing is how our innovation meets the world. And as Marketing Manager for our Turf and Consumer Business Unit, you’ll translate product capabilities into compelling stories that resonate with power equipment dealers, homeowners and landscapers.
Responsibilities
Partnering with the product team to identify customer-focused new product improvements and translate product features to benefits
Developing new product marketing launch plans for internal and external audiences, aligning metrics with sales goals and business objectives
Leading go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
Equipping Sales teams with assets and narratives that drive growth
Using qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
Collaborating with sales, product and operations teams to support new product launches
Analyzing and reporting on marketing launch performance, making recommendations for improvement.
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
About the candidate
Obsessed with data-driven decision-making
A problem-solver who combines creativity with strategic thinking
Committed to cross-functional collaboration
Highly organized and meticulous with details
Confident, precise communicator who can write for impact and speak to executives
A natural collaborator across technical and non-technical teams, with clear communication in both directions
Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling.
Deeply empathetic for customers, with a passion for building products and experiences that matter.
Required Qualifications
Bachelor’s Degree in Marketing
5+ years in product marketing with deep experience owning launches end to end
Experience marketing durables or outdoor power equipment is preferred
Knowledge and expertise in marketing to homeowners and/or landscapers is preferred
Strong knowledge of marketing communications
Excellent written and verbal communication skills
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter able to work independently
Fluent in English and primary language used in area of responsibility and/or location
Travel Required
30%
How often: Annually
Where: Within the U.S. and possibly Canada
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.
Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.
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Responsibilities
Partnering with the product team to identify customer-focused new product improvements and translate product features to benefits
Developing new product marketing launch plans for internal and external audiences, aligning metrics with sales goals and business objectives
Leading go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
Equipping Sales teams with assets and narratives that drive growth
Using qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
Collaborating with sales, product and operations teams to support new product launches
Analyzing and reporting on marketing launch performance, making recommendations for improvement.
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
About the candidate
Obsessed with data-driven decision-making
A problem-solver who combines creativity with strategic thinking
Committed to cross-functional collaboration
Highly organized and meticulous with details
Confident, precise communicator who can write for impact and speak to executives
A natural collaborator across technical and non-technical teams, with clear communication in both directions
Excellent project management skills - you keep workstreams on track without losing sight of creative storytelling.
Deeply empathetic for customers, with a passion for building products and experiences that matter.
Required Qualifications
Bachelor’s Degree in Marketing
5+ years in product marketing with deep experience owning launches end to end
Experience marketing durables or outdoor power equipment is preferred
Knowledge and expertise in marketing to homeowners and/or landscapers is preferred
Strong knowledge of marketing communications
Excellent written and verbal communication skills
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter able to work independently
Fluent in English and primary language used in area of responsibility and/or location
Travel Required
30%
How often: Annually
Where: Within the U.S. and possibly Canada
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and turf care products through its Briggs & Stratton®, Vanguard®, Ferris®, Billy Goat®, and Branco® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.
Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.
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