Marketing Manager

Job Details

Job Title: Direct Mail Campaign Manager / Project Manager

Location: Minneapolis, Minnesota 55402

Hybrid: 3 days a week in office

Hours: 8am-4pm or 9am-5pm CST

Parking: Paid parking available (additional options available within walking distance)

Duration: 8 months on contract with possible extension

Interviews: May interview either Teams or in person; Manager will decide when sending invite

Role Summary
The Direct Mail Campaign Manager is responsible for end‑to‑end management of direct mail campaigns, ensuring on‑time, on‑budget, and compliant execution while driving cost efficiency, performance optimization, and continuous process improvement. This role partners closely with creative, strategy, legal/compliance, analytics, and production vendors to deliver high‑quality acquisition and retention campaigns across business lines.

Key Responsibilities
Campaign Planning & Execution

Develop and manage comprehensive direct mail campaign plans, including:

Production schedules and timelines

Production matrices and mail plans

Lettershop instructions and production requirements

Campaign and package specifications

Internal approvals and compliance reviews

Cost estimates, budget management, invoicing, and reconciliation

Understand mail strategies, testing approaches, offers, and channel coordination

Coordinate mail drops with other marketing channels to ensure integrated execution

Negotiate required and discretionary changes with Legal, Compliance, and internal partners

Quality Control & Compliance

Review and approve all audits, proofs, and production samples for campaign components

Establish and maintain quality control standards and checkpoints throughout production

Ensure campaigns adhere to regulatory, brand, and operational requirements

Cost Optimization & Production Strategy

Influence and optimize package design decisions to balance cost, timing, performance, and production efficiency

Present cost‑effective package and production alternatives to Creative and Strategy teams

Negotiate pricing and production terms with vendors

Identify opportunities for shared components, gang printing, and cross-business-line efficiencies

Understand cost per piece (CPP) and its impact on cost per acquisition (CPA)

Track, report, and communicate cost savings and operational efficiencies

Vendor & Financial Management

Initiate requests for bids and quotes; evaluate vendor responses

Manage invoicing, cost tracking, reconciliations, and final billing

Establish, monitor, and manage vendor performance against SLAs

Resolve production issues and hold vendors accountable for quality, cost, and delivery

Leverage scale across business lines and acquisition volume to negotiate favorable pricing

Continuous Improvement & Innovation

Plan and optimize future campaigns while executing active campaigns simultaneously

Proactively research and evaluate new production technologies and methods

Drive continuous improvements in campaign performance, cost, and operational processes

Identify process gaps and escalate risks or issues as appropriate

Share best practices and learnings with peers and cross‑functional partners

Enterprise Support & Prioritization

Support bank‑wide initiatives, including supplier diversity, environmental goals, and preferred vendor programs

Prioritize deliverables based on revenue impact and business priorities

Take on special projects outside of day‑to‑day responsibilities as needed

Qualifications
Core Skills & Capabilities

Strong organizational, prioritization, and time‑management skills

Proven ability to manage multiple campaigns and deadlines simultaneously

Strong negotiation and communication skills (written and verbal), both internal and external

Demonstrated critical thinking and problem‑solving abilities

Ability to troubleshoot issues and implement effective solutions with internal teams and vendors

Ability to work independently, take ownership of projects, and clearly define responsibilities with internal stakeholders

Technical & Functional Experience

Proficiency in Microsoft Excel

2-5 years of direct mail campaign or production experience

Working knowledge of:

Regulatory disclosures and compliance requirements

Basic credit, finance, and risk fundamentals

Name selection and targeting decisioning

Competitive marketplace dynamics

Industry and business‑line‑specific response rates and performance benchmarks

Education

Bachelor’s degree or equivalent relevant work experience

#J-18808-Ljbffr