VP, Digital Marketing & Social Media

Firm Overview
Cantor Fitzgerald is a leading global financial services firm with over 16,000 employees, serving more than 5,000 institutional clients worldwide. Recognised for strengths in fixed‑income and equity capital markets, investment banking, SPAC underwriting, PIPE placements, commercial real estate, and a global distribution platform, the firm also offers Prime Brokerage, Asset Management, and other ventures.

Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned with firm‑wide business objectives.

Contribute to content strategy and own distribution (including posting content) across company websites, LinkedIn, X, Instagram, YouTube, and emerging platforms.

Work with internal design and creative teams and external vendors to create compelling content focused on market insights and commentary in partnership with investment banking, capital markets, asset management, structured products, and other business units.

Translate complex financial concepts into compelling digital content that is compliant with current regulatory standards.

Lead paid and organic social campaigns, including audience targeting and performance optimization.

Establish KPIs and dashboards to measure engagement, reach, lead generation, and ROI.

Manage the consistent implementation of brand guidelines and tone of voice across all online channels.

Advise the team of emerging digital trends, platform algorithm changes, and technologies, including AI‑driven marketing tools.

Qualifications

5‑10 years of experience in digital marketing and social media leadership roles.

Financial services experience required; capital markets or investment banking experience strongly preferred.

Demonstrated success developing and scaling digital marketing strategies in a regulated industry.

Deep understanding of social media platforms, AI and analytics tools, and marketing automation systems.

Strong leadership and team management experience.

Proven ability to translate technical financial content into accessible, engaging messaging.

Data‑driven mindset with strong analytical skills.

Excellent communication, presentation, and stakeholder management skills.

Experience working cross‑functionally with senior executives and business leaders.

Educational Qualifications

Bachelor’s Degree required (Marketing, Communications, Business, or related field preferred).

Salary and Benefits
Base salary range: $110,000 - $160,000. The actual base salary will be determined on an individualized basis taking into account a wide range of factors including relevant skills, experience, education, and, where applicable, licenses or certifications. In addition to base salary and a competitive benefits package (including health, vision, and dental insurance, paid time off, and a 401(k) retirement plan), this position may be eligible for additional types of compensation including discretionary bonuses and other short‑ and long‑term incentives (e.g., deferred cash, equity, etc.).

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