Business Developer

Who we are?
Wooclap is a

fast-growing edtech company

on a mission to

make learning more interactive and impactful . Used by millions of teachers, trainers, and students worldwide, our platform helps

turn passive audiences into active participants . Our flagship product, Wooclap, is trusted by leading educational institutions such as UCLouvain, KU Leuven, Université libre de Bruxelles (ULB), HEC Paris and École Polytechnique, as well as major companies including Solvay, Deloitte, BNP Paribas Fortis, TotalEnergies, and Vinci.

More recently, we launched

Wooflash , a

revision platform

designed to complement Wooclap by supporting pedagogical continuity and personalized learning paths.

With a team of 80+ passionate people,

you can choose to work from our Brussels office , joining a diverse, supportive, and collaborative environment focused on

building meaningful products with real-world impact .

About the role
As Business Developer, your mission is to fill our sales pipeline by qualifying and advancing marketing-generated leads across our target markets and segments.

You will own

top-of-funnel operations

ensuring strong alignment between

Marketing and Sales

while

overseeing the end-to-end sales cycle

for selected opportunities, from initial signal to signed contract. Your goal is to convert customer signals into high‑value interactions, reliable pipeline and consistent growth.

This role focuses on three core pillars of growth for our Sales team:

Maximizing ROI: ensure our performance marketing activities convert into prospects with a value

Velocity: ensure the marketing & product lead engines are fueling the sales pipeline at an optimal pace

Pipeline Management : personally drive targeted opportunities through the sales pipeline to closing

Key responsibilities :

Inbound leads qualification

Lead Qualification & Discovery: Researching inbound leads to see if they fit one of our buying personas and identify their specific pain points to tailor our pitch

Rapid Response: Ensuring rapid response times to maximize engagement and conversion

Nurturing: Planning follow‑ups activities with leads that aren’t actively buying yet, keeping the brand top‑of‑mind until they are.

Strategic cold‑calling: Picking up the phone to qualify intent signals

Meeting Coordination: Seamlessly handing off qualified leads to Account Executives (AEs) with detailed notes so the customer doesn’t have to repeat themselves.

CRM Hygiene: Rigorous data entry in our CRM to ensure the pipeline is accurate and forecasts are reliable.

Pipeline Management & Closing

Product advisor: conducting high‑impact demonstrations tailored to specific user‑personas

Stakeholder Management: Navigating multi‑stakeholders buying processes

Proposal & Contract Negotiation: Drafting custom quotes, handling objections regarding pricing, and making sure legal documentation is approved by clients.

Closing & Forecast Accuracy: Moving deals through the stages of the CRM and providing reliable expected closing dates.

Increasing Velocity

Sales/Marketing Feedback Loop: Reporting back to Marketing on lead quality

Cadence Management: Building and managing “sequences” - a mix of emails, phone calls, and LinkedIn touches - to ensure consistent follow‑up.

Qualifications

2+ years of experience in a Sales position

Strong experience in a B2B SaaS environment with a subscription model

Proven ability to operate in multi-segment and/or international contexts

Strong execution skills with the ability to thrive in fast‑paced environments

Resilience and creative persistence to achieve long‑term objectives

Curiosity and empathy to build trust‑based connections

Structured, pragmatic, impact‑driven

Why you’ll love working at Wooclap

Purpose‑driven impact – Make a meaningful difference by helping millions of students and learners around the world engage more effectively with education.

A collaborative, international team – Join a team of 80+ Wooclapers who value trust, curiosity, mutual support, and teamwork across borders.

Flexible work arrangements – Enjoy a flexible schedule and remote‑friendly work.

Tangible perks

100% covered health insurance for you and your kids (Alan)

Learning budget: €150/year on top of trainings (Woocredits)

Phone subscription reimbursement

Meal vouchers

Monthly remote work allowance for all employees

Belgium: extra paid holidays, Eco vouchers, Mobility budget

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