Marketing Associate

Marketing Associate
Location: Wichita, KS

Job Type: Full-Time, Hourly

Work Location Assignment: In office/On-site

Experience Level: 1-4 Years

Job Summary: Arc Technologies Group is seeking a tech‑savvy, experienced, motivated, and detail‑oriented Marketing Associate to join our on‑site team in Wichita, full‑time. You will play a key role in managing our online presence, communications, and brand as we deliver cutting‑edge cybersecurity, IT, OT solutions to clients in the life sciences industry. This role is ideal for an ambitious marketer who is eager to dive into SEO, content creation, digital campaigns, design, social media management, and more to help drive our marketing efforts and deliver measurable impact to our sales process.

You will wear many marketing hats, handling activities across search engine optimization and technical content writing, digital campaign execution, graphic design, social media management, and sales outreach support. You’ll work on‑site with a dynamic team to help translate complex technical topics into compelling marketing content that resonates with clients in life sciences. If you are creative, organized, and excited to learn across multiple marketing disciplines, this role offers the opportunity to grow your skills and make a real impact on a growing tech company’s brand and outreach.

At Arc Technologies Group, we bring a “cybersecurity‑first” mindset to all aspects of our work. We value problem‑solving, continuous learning, and creative thinking – traits we also seek in our marketing team. If you’re excited to accelerate your marketing career by taking on diverse responsibilities and making a direct impact on our company’s growth, we encourage you to apply.

This position offers exposure to a wide range of marketing functions, the opportunity to collaborate with a passionate team, and a pathway to grow into a larger role in our organization. If you consider yourself a motivated and ambitious individual, this will be the job for you.

Key Responsibilities

SEO & Website Optimization: Improve our website’s search rankings by conducting keyword research, updating site content with SEO best practices, and monitoring web analytics.

Content Creation & Technical Writing: Write and edit engaging content such as blog posts, case studies, whitepapers, and website copy that communicate Arc’s technical services in an accessible way. Ensure all content is accurate and reflects our brand voice.

Digital Marketing Campaigns: Plan and execute multi‑channel marketing campaigns (email, social, web) to generate leads and nurture client relationships. This includes scheduling and managing email marketing outreach sequences in HubSpot and tracking their performance.

Social Media Management: Manage ATG’s presence on LinkedIn and other relevant platforms by creating, scheduling, and posting content that highlights our insights, press releases, and company culture. Respond to comments or inquiries and track engagement metrics.

Graphic Design & Content Design: Design eye‑catching marketing materials (social media graphics, infographics, simple video clips, slide decks, etc.) using tools like Adobe Photoshop, Illustrator, or Canva. Ensure consistency with brand guidelines.

Marketing Campaign Execution: Coordinate end‑to‑end execution of marketing campaigns and events – from idea brainstorming and audience targeting, to asset creation, launch, and post‑campaign analysis. Work with team members to adjust tactics based on results.

HubSpot CRM & Marketing Automation: Use HubSpot to manage contact lists, build email campaigns, create landing pages, and monitor marketing funnels. Leverage marketing automation features to streamline outreach and improve lead nurturing.

Analytics & Reporting: Track and analyze marketing KPIs (website traffic, SEO rankings, email open/click rates, social media followers/engagement, lead conversion rates). Prepare regular reports with insights and recommendations to improve our strategies.

Collaboration & Support: Work closely with cross‑functional teams (sales, IT consultants, and leadership) to gather technical information for content, align on campaign goals, and ensure marketing efforts support business development. Provide general marketing support as needed, including event coordination, market research, updating contact databases, and handling day‑to‑day marketing administrative tasks.

Brand Governance: Ensure all external communications and materials maintain a consistent tone, style, and adherence to Arc’s brand standards and cybersecurity‑focused messaging.

Minimum Qualifications

Bachelor’s (BSc/BA) degree in Marketing, Commun

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