Director*in Performance Marketing (m/w/d)

Our mission at HEY HOLY:

Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a

rapidly growing e-Com/DTC subscription model

serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 –

now is the perfect time to join.

This is a key management position focused on scaling our core performance marketing channels

(especially Paid Social & Paid Search) a nd unlocking the next stage of profitable growth.

Tasks

Own and scale our

performance marketing channels

with a strong focus on

Meta & Google

– with a strong focus on NC growth within our

subscription

based

E-Com/D2C model.

Audit the current

setup and performance

across channels, identify growth levers and define a

clear channel strategy

and

monthly roadmap

for key growth initiatives

Unlock new audiences on Meta & Google through

creative/ad strategy, roadmap, and execution excellence

(incl. on-platform sales tactics) and continuous

conversion optimization for key on-site funnels

(incl. LPs) by systematically analyzing channel metrics, on-site KPIs, and conducting structured qualitative creative reviews.

Drive

creative excellence,

and message-market-fit optimization

across the full customer journey by proactively generating customer insights, regularly exchanging with internal teams and your external network, and conducting ongoing competitor & best practice analyses

Further build and lead a high-performing

in-house team for Meta & Google (incl. creative strategy & high scale in-house production)

and establish scalable, efficient

processes

and a

tech-enabled backbone

(incl. systematic usage of AI)

Drive further growth through structurally testing

new performance marketing channels

(e.g., TikTok, Native, etc.) with clearly defined targets, and execution roadmaps

Collaborate closely with

cross-functional teams

(Design, Product/Customer, other Sales Channels, Ops, etc.) to align roadmaps and maximize business impact.

Stay ahead of

platform developments, algorithm changes, and best practices

(incl. a sharp eye on the US & UK as leading markets) – and proactively apply them to optimize campaign setup and creative strategy.

Requirements

Strong E-Com/D2C background:

You bring 7+ years of experience in performance marketing, with a strong track record in ****scaling brands in e-Com/D2C business models

Operational + leadership experience in Meta:

You have 2+ years of experience leading a strong

inhouse team

(+ agencies) with end-to-end ownership of the full process, incl.

creative strategy, creative production & media buying +

have also held operational roles in Paid Social throughout your career

Strong expertise in Google:

You have strong expertise in Google either through leadership roles in Performance Marketing or previous operational positions

Builder Mentality:

You have successfully built in-house performance teams, incl. strong, diversified & high velocity creative pipelines, and thrive in environments where structures, processes, and growth engines need to be built from the ground.

Strategic, Analytical & Creative:

You combine analytical skills with customer-driven thinking, and marketing-/Sales talent to identify opportunities and bottlenecks and translate them into clear hypotheses and testing roadmaps

Exexution, Ownership & Grit:

You own and drive execution with structured planning, testing & learning, managing your team & stakeholders - with high intrinsic motivation, proactivity and detail orientation + strong grit and perserverance to make things work on the long run

Customer & Growth Focused:

You deeply understand customer needs, messaging, and value propositions, and translate them into high-converting journeys, strong Message-Market-Fit, and effective full-funnel communication.

Technically Ahead:

You stay on top of platform developments, algorithm changes, new tools & trends, growth hacks & tactis for the different channels, and continuously develop your channel strategies, testing roadmaps and infrastructure to the next level

Bonus Qualifications

Experience in

subscription commerce

Familiarity with

complex acquisition funnels

and

longer customer journeys

Affinity for dogs

(personal or professional)

Benefits

High-impact role

with full ownership over performance marketing and eCommerce – working directly with the founders

Clear growth trajectory

with the opportunity to take on more strategic responsibility as the company scales

A purpose-driven brand

that’s reshaping dog nutrition with real product substance and strong community pull

Flexibility that fits you:

Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive

Individual training/certification budget:

We actively invest in your growth – because your development is key to our success

Access to Corporate Benefits and Wellpass:

So you can do something good for yourself outside of work too

Free HEY HOLY food:

Because happy dogs are just as important as happy people!

28 Vacation Days + Christmas Eve and New Year’s on us

We value Diversity!

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong!

Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful.

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