Marketing Communications Lead Analyst

Job Description: Marketing Customer Campaign Manager
As a contractor, you’ll be employed by Magnit, not The Cigna Group or any subsidiaries of The Cigna Group.

Role Summary
This role is responsible for developing, building, and executing high‑quality campaigns including digital content (email) builds for customer communications for Cigna Healthcare and Evernorth Health Services. The position emphasizes campaign management and execution, content development, technical execution, and channel best practices, ensuring customer communications are strategically designed, accurate, compliant, and effective across email and digital and offline channels.

Key Responsibilities

Develop and execute customer communications across email, SMS, and other digital and offline channels, ensuring alignment to brand, channel, and compliance standards

Build and modify brand aligned, compelling email content using approved templates, dynamic content, and personalization logic as required

Apply email and marketing best practices to ensure optimal customer experience, accessibility, deliverability, and engagement

Leverage strong working knowledge of HTML to support content development, troubleshooting, and rendering across devices and inboxes

Partner with campaign strategy, brand, analytics, and technology teams to translate requirements into execution‑ready communications.

Build out of campaign in MarTech stack and execute/launch campaign.

Conduct quality checks and validation to ensure accuracy of requirements and regulatory compliance

Manage multiple campaigns and deadlines concurrently in a fast‑paced environment

Document processes, content standards, and learnings to promote consistency and scalability

Core Competencies

Email content development following industry and enterprise best practices

Extensive working knowledge of HTML code for email

Familiarity with SMS and digital push communications (preferred)

Attention to detail and commitment to quality, privacy, and compliance

Strong written and verbal communication skills

Effective time and project management across multiple initiatives

Ability to collaborate with cross‑functional partners and adapt to evolving priorities

Required Qualifications

5+ years of experience in direct or customer lifecycle marketing execution

Hands‑on experience developing and executing email communications

Demonstrated ability to manage multiple projects and meet deadlines

Strong communication and organizational skills

Preferred Qualifications

Experience with marketing platforms such as Oracle Eloqua, RedPoint, Adobe Content Generation / Journey Optimizer or similar

Experience working with Zeta, Oracle Eloqua, and Adobe on emails a plus

Experience working with customer data platforms and segmentation logic (SQL familiarity a plus)

Healthcare marketing experience (preferred, not required)

Education

Bachelor’s degree strongly preferred (Marketing, Business, or Computer Science)

Equivalent professional experience may be considered in lieu of a degree

Hourly Pay Rate Range (dependent on location, experience, expectation)
$40.00/hour - $50.00/hour

Benefits
Medical, Dental, Vision, 401K (provided minimum eligibility hours are met)

We are unable to provide visa sponsorship or STEM OPT training.

We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and maintain the confidentiality of client proprietary, confidential, or non‑public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

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