Video Content Producer

Overview
GrowGeneration is the nation’s largest specialty hydroponic and organic garden center supplier, serving commercial and home growers across the U.S. Our mission is to provide tools, products, and expertise to empower growers at every level. With over 20 locations nationwide and a robust online presence, GrowGeneration is at the forefront of driving growth in hydroponics, Controlled Environment Agriculture (CEA), greenhouse and nursery solutions, and gardening centers.

Position Reports To
Director of Marketing

Salary Range
$75K-$90K/year DOQ

Purpose of Position
Responsible for managing the production of videos by planning shoots, organizing schedules, hiring talent, and setting budgets.

Essential Duties and Responsibilities

Conceptualize, develop, and produce high-quality video content specifically designed for social media and paid advertising

Work closely within the Creative and Marketing teams to understand campaign objectives and target demographics, ensuring content aligns with these goals

Stay up to date on trends and advancements in social media platforms, adapting content strategies to leverage new features and opportunities

Manage the entire production process, from pre‑production planning to post‑production editing, ensuring timely delivery of content

Collaborate with Creative and Marketing teams to brainstorm innovative ideas for video

Analyze campaign performance and make data‑driven recommendations for content optimization

Ensure all content is on‑brand, consistent in style, quality, and tone of voice

Other duties as assigned

Requirements

Experience shooting high quality TikTok Videos or Instagram Reels is REQUIRED

PLEASE SHARE A LINK TO A PORTFOLIO OR @Handle to review videos

Bachelor’s degree (not required)

Minimum of 3+ years of experience in video production and content creation

Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

Strong understanding of social media platforms, particularly TikTok, Facebook, Instagram YouTube, and their respective audiences

Demonstrated ability to create mobile‑first content that engages and captivates users

Excellent storytelling skills, with a keen eye for visual aesthetics

Ability to work under tight deadlines and manage multiple projects simultaneously

Strong communication and collaboration skills

Reasonable Accommodations
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation and Benefits
Includes a salary commensurate with experience, participation in group insurance plans upon eligibility, paid time off, sick leave, parental leave and more. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job‑related reasons. We offer a comprehensive benefits package for full‑time employees and their dependents that includes:

Two (2) Medical Plans, with GrowGeneration contributing 80% to employee only coverage and 50% to employee + dependent(s) coverage

Dental and Vision Plan

Short & Long‑Term Disability

Company paid Life and AD&D policy

Voluntary Life and AD&D

Accident and Critical Illness

At least ten (10) days of Paid Time Off (PTO) per anniversary year

Up to ten (10) paid holidays

Up to six (6) days of Paid Sick Leave, subject to state and local laws

Retirement Savings Plan (401k)

Four (4) weeks of company paid Parental Leave

Part‑time employees are eligible for up to six (6) days of paid sick leave (subject to state and local laws), two (2) weeks of paid parental leave, and participation in the 401k. Employees that move from part‑time to full‑time status may receive less than ten (10) PTO days based on their anniversary date. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

Criminal background checks are part of the GrowGeneration hiring process. GrowGeneration is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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