Associate Director, FCN Marketing
The Associate Director of FCN Marketing is responsible for the day‑to‑day oversight and management of communications and marketing initiatives for the Florida Center for Nursing (FCN). The role involves developing a deep understanding of FCN priorities, creating strategic communications and marketing plans, and operationalizing them while overseeing a team of marketing and communications professionals. This position reports to the College of Nursing's Director of Communications and works closely with FCN senior staff to develop specific tactics that drive FCN brand awareness and stakeholder engagement.
Qualifications
Bachelor’s degree and a minimum of six years of related experience. A minimum of two years of managerial experience; a preference for 4+ years.
Degree Equivalency Clause: Four years of direct experience substitutes for a bachelor’s degree if other public employer requirements are met.
- Four years of direct experience substitutes for a bachelor’s degree if other public employer requirements are met.
- Certification or licensing requirements cannot be substituted for direct experience.
- A minimum of a high school diploma is exempt from SB 1310.
Knowledge, Skills, and Abilities
- Ability to foster teamwork, decision‑making skills, leadership skills, and detail orientation.
- Performs work under minimal supervision.
- Partners with senior leadership to establish policies, practices, and procedures that significantly impact the organization.
- Ability to lead project teams and consistently meet deliverable deadlines.
- Extensive knowledge of the field’s concepts and principles.
- Performs complex tasks typically following established processes.
- Excellent oral and written communication skills focused on customer and client satisfaction.
- Excellent project management and organizational skills.
Key Responsibilities
- Creates marketing and communications strategic plan recommendations based on first‑hand operational knowledge of FCN and in alignment with the FCN strategic plan.
- Ensures that key messages and brand standards are developed and used consistently; reviews the brand guide at least annually.
- Trains and monitors staff responsible for content development, design, and production of all public relations, media, marketing, and communications campaigns.
- Oversees day‑to‑day operations and sets work priorities accordingly. Supervises a team of typically at least two direct reports and provides professional development opportunities, performance reviews, and mentoring.
- Provides editorial recommendations and curates content for marketing and promotional assets (e.g., brochures, posters, mailers, articles, newsletters) and digital media (e.g., website, social media, email marketing, audiovisual content).
- Oversees the FCN website and collects analytics to drive decisions.
- Leads marketing communication planning related to all FCN reports, including overall strategy, production, and promotion.
- Conducts communications assessments and recommends new promotional vehicles and strategies to increase positive PR and track return on investment.
- Manages marketing operations such as external vendor relationships related to marketing projects and communications campaigns; develops, maintains, and meets project deadlines.
- Develops and manages collaborative relationships with other FCN constituents to better understand issues and challenges related to the nursing workforce in Florida.
- Briefs FCN senior staff on communications issues and prepares appropriate responses for media, stakeholders, and other requests; may assist with drafting or editing remarks, articles, letters, speeches, presentations, and other communications.
- Tracks and analyzes the success of marketing and communications campaigns and develops data‑driven recommendations to continually improve strategies.
- Works with FCN leadership to conduct market analyses to evaluate current initiatives and recommend new efforts.
- Manages project budgets within established guidelines.
- Collaborates with partners at the College of Nursing, USF Health, University Communications and Marketing, and other marketing and communications partners to ensure alignment on key co‑branded initiatives.
- Potential for occasional travel.
- Performs other duties as assigned.
Working Conditions
- Environment – typical indoor environment/office setting.
- Physical Requirements – climbing, standing, stooping, typing; ability to lift up to 20 lbs as needed.
- Travel – ability to travel to other USF campuses and/or other locations as requested.
Legal, Equal Opportunity, and Accommodations
The University of South Florida is an equal‑opportunity employer that does not discriminate against any employee or applicant based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
Applicants have rights under Federal Employment Laws. The position may be subject to a Level 1 or Level 2 criminal background check. The University respects Family and Medical Leave Act (FMLA) entitled applicants; reasonable accommodation requests should be made at least five (5) working days prior to the needed time. For more information on ADA accommodations, visit the Central Human Resources ADA Accommodations webpage.
This job description does not constitute an employment contract.
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