Director of Marketing & Communications

TITLE:

Director of Marketing & Communications
REPORTS TO:

Chief Operating Officer
CLASSIFIED:

Full Time,Exempt
SALARY:

$85,000-98,000, based on qualifications and experience

MISSION:

To inspire and enable all young people, especially those who need us most, to realize their full potential as productive, responsible and caring citizens.

JOB SUMMARY:

We are looking for a proactive, detail-oriented, and passionate Director of Marketing & Communications who is enthusiastic about our organization's mission and understands the importance this work has in driving change in our communities. The Director of Marketing & Communications (DMC) works directly with the Chief Development & Communications Officer in the implementation and design of the marketing and communications strategy including advertising, branding, program promotion, campaigns, and fundraising materials in order to expand awareness of all units of the Boys & Girls Club of the Northern Plains, Inc. (Brookings, Elkton, Flandreau, Vermillion and Yankton). This includes working with Resource Development team, Club Unit Directors, local advisory councils, and board of directors to compose and communicate items that support current priority outcome-based programming as well as the continued mission-focused strategic growth of Boys & Girls Club of the Northern Plains.

MAJOR RESPONSIBILITIES:

Leadership:

Actively participate and contribute to both Resource Development and Corporate team by providing vision and direction for Club through position
Contribute to the planning and execution of the annual Resource Development and Marketing Plan, including the organization's annual marketing and communications plan to drive engagement and philanthropy
Lead in developing and evaluating various print, digital, and multimedia projects that align with the organization's mission and impact to promote its programs, campaigns, fundraising initiatives, and special events
Actively represent the organization including attendance at community events and membership in appropriate organizations as approved by their supervisor
Lead the overall design, vision, and upkeep of the Boys & Girls Club website and social platforms
Ensure brand compliance across all mediums, including reviewing program content and facility marketing to ensure all materials comply with brand standards
Provide guidance and supervision to the full-time Marketing & Design Coordinator and any additional marketing or design interns hired

Marketing/Public Relations:

Serve as the lead writer and content creator for print publications, external marketing materials, and impact reports
Design, develop, and distribute consistent themes, messaging, and branding throughout communication touch points
Approve and/or design graphics, posters, or other materials to communicate details or promote Club programs
Develop and produce all major publications including newsletters, annual reports, brochures, sponsorship proposals, event invitations, videos, flyers, signs and other print, support materials as required
Grow media engagement by managing communications via radio, newspaper, and television, and ensure the public receives timely, accurate and appropriate information on Club happenings for each Unit
Manage, create, and deliver all external mass email communications including monthly parent and donor newsletters, donor/event information, or emergency email information
Create content, upkeep, manage, and innovate use and activity of Club texting service, website and social media platforms: Blog, Facebook, Twitter, YouTube, LinkedIn, Pinterest, etc.
Collect and evaluate quantitative and qualitative data from website traffic, digital ads, social media, and email campaigns
Liaison between Club Unit Directors, Chief Mission Delivery Officer, and Resource Development team to work with Units to gather photos, stories, video, and other content to promote Club programs, lead youth membership recruitment efforts, and donor stewardship
Assist in the planning, execution, and participation of trade shows/job fairs/conferences to showcase and amplify messaging about the Club and its programs
Coordinate and serve as the point of contact for third-party media vendors for large-scale projects

Resource Development

Assist the Resource Development team in the design, creation, and delivery of engaging marketing materials or items needed for public relations, stewardship, development campaigns, and other events or campaigns including direct mail pieces, brochures, newsletters, etc.
Collaborate with Resource Development team in overall Resource Development & Marketing Plan efforts including donor recognition and stewardship activities for targeted donor groups, executing donor cultivation events, and building strategies for engaging, retaining, and encouraging donors to give at higher levels
Expand awareness, engage the community, and increase communication of the mission and need of the Club to current or potential donors through marketing and communication strategies
Secure in-kind advertising and sponsorships for print, radio, television, web and multimedia ad campaigns
Develop and maintain relationships with Boys & Girls Club local advisory councils, other organizations, and partners in all BGCNP Units
Support the BGCNP "Culture of Philanthropy"

Administrative

Manage storage and organization of digital assets (photos, videos, logos, digital and print signage, etc.)
Write and update acknowledgement letter templates, annual appeal letters as needed
Plan, manage, implement and support fundraising and special events as needed
Knowledge of accessing, pulling reports and managing donor database
Additional projects assigned by supervisor

QUALIFICATIONS/SKILLS:

Bachelor Degree in Marketing, Communications, Graphic Design, Public Relations or related field from an accredited university, and/or work experience managing nonprofit marketing/communications
High level of written and verbal communication skills to speak with donors and other stakeholders across the organization, including work with volunteers
Working knowledge of Adobe Suite products, excel, outlook calendar and other Microsoft products
Ability to take initiative, prioritize duties, and work independently while functioning as a member of a team in a fast paced, forward-thinking work environment
Detail driven and mission-focused approach to marketing and communications
Good organizational and time management skills to help keep projects on track
Knowledgeable in marketing and communication techniques for non-profits
Knowledgeable in web and social media management
PHYSICAL REQUIREMENTS:

Must be of the mental and physical capacity to observe, interact, and communicate with youth, staff, volunteers, parents etc. at the Club.
This position is considered to be safety-sensitive.

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain nor be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.

We are proud to be an Equal Opportunity Employer and a Drug-Free Workplace!

All qualified applicants are considered for positions without regard to race, color, religion, sex, national origin, age, marital status, sexual orientation, non-job-related disability, or any other protected class.

The Boys & Girls Club of the Northern Plains provides reasonable accommodations to applicants and employees in compliance with local, state, and federal laws and regulations. Applicants requiring reasonable accommodation for any part of the application/hiring process should contact Human Resources to communicate their request for accommodation at 605-692-3333.