Social Media & Community Specialist

The Social Media & Community Specialist will support the growth and engagement of MINISO USA’s social media channels and online communities. This role is responsible for executing content, managing day-to-day platform operations, and fostering meaningful connections with our audience through culturally relevant, trend-driven storytelling.

Content Creation & Social Media Management
Manage day-to-day operations of MINISO USA’s social media channels, including content creation, scheduling, publishing, and performance reporting.

Support content development through storyboards, shot lists, and pre-production planning for both social‑first and website content.

Create and curate engaging, platform‑native content across channels, including copy, photos, short‑form video, and GIFs.

Ensure all content is on‑brand, consistent in tone and quality, and optimized for each platform.

Collaborate cross‑functionally with internal teams, partners, and agencies to build and maintain content calendars.

Execute social campaigns, including giveaways and community‑driven activations, ensuring compliance and seamless delivery.

Community Management

Monitor and engage with comments, messages, and mentions across platforms to build strong relationships with customers, fans, and creators.

Proactively participate in social conversations, trends, and cultural moments to increase brand relevance and visibility.

Support the planning and execution of community events, from intimate activations to large‑scale brand moments.

Strong understanding of social platforms, including Instagram, TikTok, Meta (Facebook), X, and LinkedIn.

Comfortable both on camera and behind the camera.

Strong copywriting skills with the ability to concept engaging, campaign‑driven content.

Experience managing social media for a brand or organization is preferred.

Excellent written and verbal communication skills.

Proficiency in Microsoft Office (Word, PowerPoint, Outlook).

Intermediate to advanced Excel skills for tracking performance metrics and reporting.

Hands‑on experience with social media management tools (e.g., Sprout Social, Meltwater, or similar).

Experience with mobile video editing tools (e.g., CapCut, Premiere Rush) and design tools (e.g., Canva, Adobe Creative Suite).

Deep understanding of internet culture, trends, and social‑first storytelling.

Flexible schedule with availability for evenings, weekends, and travel as needed for events and activations.

Ability to work in a fast‑paced environment and adapt to changing business needs.

Bachelor’s degree in Marketing, Communications, or a related field.

2+ years of experience in social media, content creation, community management, or related fields.

USD $25.00 - $27.00 /Hour.

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