Strategic Marketing Manager

Are you ready to move your career forward and help shape our company's and customers' futures?

If you aspire to challenge yourself, work with the best in the industry and join a successful team where you can make a meaningful contribution, then we invite you to join us at Ketjen Corporation, a provider of advanced catalyst solutions to leading producers in the petrochemical, refining, and specialty chemicals industries. Together, we can create a legacy marked by innovation, excitement, and energy.

Knowledge and experience

University degree in Chemical Engineering, or equivalent through work experience
Minimum 5 years Product line Management and Marketing experience
Technical or scientific literacy and innovation management experience
Business acumen - Understand the impact of decision on business impact
Customer and market insights around the FCC business
Brand management and product positioning management
Solid background in SAP, cost models and economic evaluation
Outstanding communications and interpersonal skills
Ability to work independently, goal orientated
Key Focus/Responsibilities

Market and Customer Insight
Deep, decision-ready understanding of markets, customers, and demand drivers

Portfolio Strategy & Lifecycle Management
Optimize segment portfolio over time
R&D Direction & Innovation Returns
Ensure innovation efforts translates to commercial advantage
Manage business case
Value Proposition, Positioning & Messaging
Manage branding and product placement in print media, digital media and conferences
Create the product line marketing narrative and organize collateral to support narrative
Commercial Enablement & Market Execution
Enable Sales in the selling process, understanding customer buying behavior
Financial Performance & Product P&L
Manage economic outcome of the product line
Price, CM strategy and execution
Governance, Alignment & Decision Ownership
Drive alignment and decisions across functions
Maintain competitive intelligence database
Support Strategic Marketing Director in day-to-day business
Work with other product line managers to ensure a consistent approach for activities
Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management
Accountabilities

Product Line Strategy & Direction.
Alignment with market trends, financial goals, manufacturing assets and competitive behavior
Product P&L, Price strategy and contribution margin
Product portfolio and lifecycle accountability
Ideation, New product development and introduction
Product launch, drive market adoption and product phase out
Portfolio optimization
R&D direction and outcomes
Translate product line requirement into R&D actions
Market implementation of new product developments
Market insight and track competitive activity
Market segmentation and prioritization
Track competitive positioning vis-à-vis competitive
Sales enablement and commercial execution of new product introduction
Clear value propositions, technical positioning, competitive intelligence
Capture customer/market feedback for strategy adjustment
Benefits of Joining Ketjen

Competitive compensation
Comprehensive benefits package
A diverse array of resources to support you professionally and personally.

Apply today and help Ketjen unleash the

POTENTIAL

of advanced chemistry for industries that power the world.