Senior Director, Communications & Public Relations

Senior Director, Communications & Public Relations

A luxury hotel and resort company is seeking a Senior Director, Communications & Public Relations with proven experience in developing and executing a strategic communications and public relations plan, including generating positive exposure and broadening brand awareness; implementing strategic crisis communications; and advancing business objectives across internal and external audiences.
This role will spearhead comprehensive public relations for the company brand, deliver hands-on support for key projects, and design and execute media relations strategies, including messaging and securing demand for over 50 hotels.
Responsibilities
Develop and execute high-impact and innovative strategies that increase revenue and broaden visibility for the brand across traditional and new media.
Serve as a trusted media liaison and advisor to Owners, C-Suite, and senior executives; serve as a company spokesperson.
Lead and mitigate crisis communications and reputation management.
Amplify experiential activations with tastemaker and influencer collaborations.
Position senior executives as thought leaders within the industry; prepare talking points, briefing books, and all materials needed for speaking engagements and media interviews.
Design and execute media relations strategies and messaging to ensure they support business objectives and brand initiatives.
Manage PR/communications budget.
Direct and manage a small internal and external communications team.
Architect how PR/Comms is done at the corporate level and regional/local level.
Develop, plan, and execute large-scale events (i.e., hotel groundbreakings and grand opening events) with cross-functional teams and internal/external partners.
Mentor and guide on-property leaders and marketing teams to understand strategic PR and communications.
Monitor, research, and advise on industry practices and trends to ensure the company is represented both at the brand and hotel level.
Oversee, direct, and streamline internal communication and write internal communications for senior executives across a variety of mediums.
Qualifications
College degree in communications, public relations or related fields.
Superb public speaker with impeccable written and verbal communication skills.
Exceptional people, leadership skills, and strong emotional IQ.
Experience managing external PR agencies.
8 years of travel or hospitality experience.
5+ year directing and leading external agencies and internal teams.
At least three years' experience in crisis management.
Program and project management experience.
Maturity and good judgment in knowing when and how to escalate issues while balancing the needs of various stakeholders, including executive leadership, human resources, and legal.
Ability to multitask and manage multiple projects, perform well under pressure, and be a team player.
Ability to travel throughout US, Mexico, and Canada.