Marketing Manager (Retail)

Company Overview
Far East Organization is a Christian Enterprise that develops real estate and operates businesses. It is one of Asia's largest real estate groups with operations in Singapore, Malaysia, Australia, Japan, China (Mainland and Hong Kong) and the USA. It is the largest private property developer in Singapore and has developed over 780 projects, including 55,000 private homes.

Benefits
Annual leave, performance bonus, medical and insurance coverage, birthday leave, care leave, flexible benefits, staff rebates at F&B outlets, special rates at hotels, and community engagement activities.

Responsibilities

Plan and execute A&P initiatives for assigned commercial properties to boost footfall, drive shopper traffic, and increase spending.

Collaborate with tenants to encourage active participation in A&P programs and gather feedback for continuous improvement.

Build and maintain strategic partnerships with sponsors to enhance the reach and appeal of property programs.

Implement and oversee loyalty programs in line with group policies, ensuring effective CRM operations and member engagement throughout the customer journey.

Prepare annual budgets and forecasts, deliver management reports, and conduct competitor analysis to inform strategy.

Launch, monitor, and optimize campaigns across platforms such as Google, Facebook, and Instagram to maximize ROI.

Develop and execute a comprehensive marketing calendar to maintain ongoing engagement with loyalty members.

Manage improvement projects for the CRM mobile application and website to elevate user experience.

Identify new growth opportunities by leveraging insights from customer and campaign data.

Requirements

Degree in Marketing, Mass Communications or any other equivalent discipline.

Minimum 6 years of experience in brand marketing of commercial properties.

Excellent communication, interpersonal and leadership skills.

Results‑oriented and able to meet tight deadlines.

Creative and resourceful.

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