SEO Technical Lead

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We're not here to run campaigns. We're here to help businesses build legacies.

OOm is one of Singapore's leading performance digital marketing agencies, and we've been growing businesses since 2006. Across SEO, SEM, social, content, and web, we work as true partners to our clients. We are obsessed with their success, honest about what works, and relentless in our pursuit of results that last well beyond one quarter.

Over 8,000 clients. 30+ industry awards. A Premier Google Partner. A Meta Business Partner.

But more than the accolades, what defines us is how we work and who we work with.

We believe in winning together. That means we back great teams over individual stars, make bold calls over safe ones, and build for tomorrow even when today's demands are loudest. We move with conviction, we show up with grit and resilience, and we never stop growing because that's exactly what we ask of the businesses we serve.

About the Role
We are seeking an experienced and forward-thinking

SEO Technical Lead

to drive the strategic and technical direction of OOm’s SEO campaigns. This role is pivotal in solving complex SEO performance issues, planning scalable strategies, and future‑proofing our SEO methodologies in alignment with evolving search engine algorithms and industry trends.

The ideal candidate will bring deep technical SEO expertise, analytical rigour, and cross‑functional leadership to strengthen our agency’s SEO framework, while also acting as a senior advisor to both internal teams and clients.

Key Responsibilities
Technical SEO Strategy & Innovation

Serve as OOm’s

chief SEO problem-solver , taking over campaigns that have plateaued or declined.

Lead and conduct

advanced technical audits , uncovering issues in crawlability, indexation, site architecture, Core Web Vitals, JavaScript rendering, and canonicalisation.

Spearhead strategic adoption of

emerging SEO trends

(e.g. AI in search, Google’s AI Overviews, SGE, zero‑click SERPs).

Develop

custom SEO frameworks

and scalable processes for site migrations, domain consolidations, multi‑location SEO, and international SEO.

Platform and Code-Level Expertise

Comfortable working within WordPress, Shopify, Magento, Webflow, and custom CMS environments.

Provide developer-ready SEO recommendations involving HTML, CSS, and basic JavaScript fixes.

(Bonus) Leverage Python and automation scripts to improve crawl analysis, data extraction, and reporting efficiency.

SEO Performance Rescue & Forensics

Investigate sudden

ranking drops, traffic crashes , or crawl issues using a forensic approach.

Implement

structured recovery plans

using logs, tool-based diagnostics (e.g., GSC, Screaming Frog), and historical performance data.

Partner with Account Managers to

troubleshoot campaign escalations

and reassure clients with data‑backed solutions.

Team Mentorship & Upskilling

Work closely with the

SEO Specialist Team Lead

to design and deliver

advanced technical SEO training

for the team.

Mentor SEO specialists in diagnosing technical SEO issues and in adopting structured, hypothesis‑based SEO testing.

Establish internal documentation, playbooks, and

technical QA protocols

for the SEO team.

Cross-Department & Client Collaboration

Translate complex technical findings into

clear, client-facing recommendations .

Collaborate with content, design, and development teams to ensure

SEO best practices

are implemented effectively across touchpoints.

Support the sales team with

technical insights in pitches

and client consultations.

Tools & Reporting

Expert user of tools such as

Screaming Frog, Ahrefs, SEMrush, Google Search Console, GA4 , and log file analysers.

Build custom dashboards or reports to visualise performance, diagnose errors, and

forecast traffic growth

or ROI.

Maintain an up‑to‑date command of

SEO tooling updates

and recommend integrations when necessary.

Requirements

5+ years of hands‑on SEO experience , with a strong focus on technical SEO, preferably within an agency setting.

Proven success in resolving underperforming or penalised SEO campaigns.

Proficiency in SEO tool stacks: Screaming Frog, GSC, GA4, Ahrefs/SEMrush, etc.

Working knowledge of

HTML, CSS, JavaScript , and familiarity with CMS architecture.

Demonstrated ability to communicate SEO concepts clearly to

non‑technical stakeholders and clients .

A natural

problem-solver and innovator , with strong critical thinking and presentation skills.

Nice to Have

Experience with

Python, BigQuery , or SEO automation scripts.

Background in conversion rate optimisation (CRO), data engineering, or UX.

Familiarity with

multi‑regional SEO , structured data markup, and eCommerce‑specific SEO.

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