Overview
Visiting Angels – Greater Philadelphia is seeking a Regional Marketing Director to oversee 2 marketing Liaison Managers across 3 main territories (Jenkintown, Horsham and Center City). This role is responsible for supervising marketers, developing strategy, strengthening referral relationships, and ensuring consistent, high-quality brand representation in the community. Ideal candidates have deep marketing experience with hospitals and rehabs (such as skilled homecare, hospice) and a track record of continuity in roles.
Key Responsibilities
- Lead & Grow the Marketing Team
- Supervise, mentor, and support all marketers across territories
- Hire, onboard, and develop new marketing staff as the department expands
- Provide coaching, performance feedback, and strategic direction
- Drive Referral & Client Growth
- Build and maintain high-value relationships with hospitals, senior communities, physician groups, and other referral partners
- Create a strong, sustainable referral pipeline across all markets
- Oversee the development and maintenance of caregiver referral sources
- Develop & Execute Marketing Strategy
- Create and execute comprehensive marketing and outreach plans
- Lead event strategy, sponsorships, advertising, and promotional activities
- Track results, analyze performance, and refine strategies based on data
- Strengthen Brand Presence
- Ensure a consistent external brand image across all territories
- Oversee all outreach events (CEU events, community events, partner events)
- Develop corporate-level partnerships
- Serve as the face of the organization to community partners
- Collaborate Across Departments
- Work closely with the Wellness Team to understand client needs and integrate insights into marketing messaging
- Support executive leadership with mentor programs and organizational initiatives
- Serve as a trusted advisor to leaders across the company
Ideal Candidate
- Extensive experience in community relations, outreach, or healthcare marketing
- Proven ability to lead, coach, and supervise a marketing team
- Excellent presentation, relationship-building, and public speaking skills
- Strong organizational ability with a positive, flexible, and resilient mindset
- High ethical standards and professionalism
- Candidates from other industries are welcome to apply (e.g. Solar Panel sales)
Office Locations
Visiting Angels – Jenkintown/Horsham
1250 Greenwood Avenue, Suite 1A, Jenkintown, PA 19046
Visiting Angels – Philadelphia
Territories include Delaware County, Philly County, Montgomery County and surrounding regions.
Interested? Let’s Talk
Call and ask for Rochelle or Steve. Learn more at our website:
All applicants must be able to provide proof of vaccination.
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